Trend Hunter FuturistU - Our Trend and Innovation School

Four levels of FUTURISTU

"Our brand new Trend Hunter FuturistU platform gives you full access to 100+ modules of our trend and innovation curriculum. You'll be able to dive much deeper into our content with days of material, included trend reports and our pro-level insights. Discover what’s next in our rapidly-changing world!"

– Jeremy Gutsche, CEO & NY Times Bestselling Author

What's Different

Our FuturistU content provides you with engaging, takeaway-focused content wherever you are, whenever you want.

ON-DEMAND ACCESS vs. DAYS AWAY FROM WORK
100+ DATA-DRIVEN INSIGHTS vs. OUTDATED MATERIAL
DOWNLOADABLE PRESENTATIONS vs. TAKE-YOUR-OWN NOTES
PERSONALIZED ASSESSMENTS vs. GENERIC CONTENT
ENERGENTIC & ACTIONABLE vs. DRY & DISJOINTED

Sample Video
Join the World's Top Innovators Getting Inspired by Our Best Content

This video is a sample of the 100+ modules you’ll find on our FuturistU platform, that deep-dive into the topics that matter most to businesses today. In joining our FuturistU platform, you’ll also gain access to our premium content, including our trend report library and our trend dashboard. You can utilize these tools to further your learning by exploring emerging trends to inspire your next big idea, track key markets, and unlock premium insight into need-to-know trends.

Learn 100+ data-driven insights & innovation frameworks from our Futurists

Jeremy Gutsche

NY Times Bestseller, Innovation & Megatrends

Armida Ascano

Generations: The Evolution of Millennials, Boomers, X’s & Z’s

Jaime Neely

Work: Experience, Excellence & Engagement

Courtney Scharf

Play: Future of Leisure, Nightlife and Entertainment

Jonathon Brown

Tactics: Innovation Tactics, Frameworks, & Best Practices

Gil Cohen

Marketing: Hyperconnectivity, & Becoming Consumer

Ady Floyd

Shop: Retail Innovation, Omnichannel & Marketing

Mark Onufer

Innovation: Consumer Frameworks, Product Development, Work Culture

Sean Watson

Futurism: Hyper-Convenience, AI, Personalization & Tech

Explore Courses

Innovation & Change

Lifestyle

Marketing

Consumers

Demographics

Culture

Retail

Business

Tactics

Ability to Change

People miss out because we lead busy lives and get caught up in a predictable groove, repeating past decisions. This makes it difficult to spot opportunity, and more difficult to act. Even when we have a great idea, it can be a struggle to get buy-in, influence others, and make change happen. It doesn’t have to be that way.

- Intro to Ability to Change - Subtlety of Disruption - Neurological Shortcuts - Traps of Success - Optionality - Linear Thinking - Ease of Inaction

Adaptive Innovation

Chaotic markets have the potential to take you dangerously off-course. To increase the consistency of winning, you need to manage your innovation and prototyping in a methodical, adaptive way.

- Intro to Adaptive Innovation - Warnings - Method - Portfolio - Ideation

Culture of Innovation

Culture is more important than strategy. Culture underlies your organization’s ability to adapt, and times of dramatic change magnify this importance. Your organization likely perceives the need to adapt, but uncertainty and resistance are paralyzing innovation. Winning the future begins with a culture of innovation.

- Intro to Culture of Innovation - Experimental Failure - Customer Obsession - Intentional Destruction - Urgency

Infectious Messaging

We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. By creating infectious messaging, your ideas will resonate, helping you to leapfrog ahead of the competition.

- Intro to Infectious Messaging - Viral Creations - Well Packaged Stories - Bonus Workshop

Opportunity Hunting

Innovation and strategic advantage hinge on your ability to anticipate trends and identify the next big thing. By using Trend Hunter’s tried-and-tested frameworks, you can filter through chaos and identify clusters of opportunity to focus your innovation.

- Intro to Opportunity Hunting - Megatrends - The 4 Levels of Opportunity Hunting - Clusters

The 18 Megatrends of the New Normal

Trends aren’t always obvious, especially when your business is in survival mode. In this course, we’ll take a huge step back to see ahead. Join us for a deep dive into the 18 Megatrends Matrix, these are the trends that matter for 2021. In general, the trend landscape is confusing and messy, to make sense of it all, we’ve developed a novel proprietary sorting system, that identifies the most integral ideas. Once you know what’s making waves, your business has the insight to make connections and this is how innovation is born. Let’s be clear, these trends are not your next big idea, they are the pathway to disruption. Let’s get there together.

- Intro to the 18 Megatrends of the New Normal - The 18 Megatrends & Crisis - The 18 Megatrends & Chaos - The 18 Megatrends & The Recharting

Cracking the Leisure Code

Get to know your consumer by examining what they do in their spare time. In this module, we break down the psychological drivers influencing people’s entertainment choices, offering insight into the future of leisure.

- Intro to The Psychological Drivers of Leisure - Leisure Through Catalyzation - Leisure Through Tribalism - Leisure Through Multisensation

Leisure & Play

Discover the drivers that are changing the world of entertainment as we know it today! Our framework will help you prepare for the future of leisure, deepening your understanding of consumer leisure preferences by exploring their primary motivators and desires.

- Intro to Leisure & Play - Play Through Resonance - Play Through Escape - Play Through Relevance

Modern Foodies

Who is the modern foodie, and how can you reach them? In this course, we break down how the virality of content, instagram-culture, and the role of the internet have impacted the food space, revealing emerging shifts in consumer motivations.

- Intro to the Modern Foodie Movement - The Modern Foodie and Prosumerism - The Modern Foodie and Experience - The Modern Foodie and Authenticity

New Leisure Rules

What is free time when time has lost all meaning? This year, leisure did a 180. Less travel. More at home. How consumers divide their work and play has drastically changed. In this course, we’ll unpack the new way consumers break up their days. We’ll explore the new rules of leisure, unexplored avenues, and exciting adaptations for your business.

- Intro to New Leisure Rules - New Leisure Rules Through Catalyzation - New Leisure Rules Through Tribalism - New Leisure Rules Through Experience

Brand Love

Building brand love with your consumer is more important than ever before. In this module, we break down the 4 Pillars of Brand Love, teaching you how to leverage them to build a dedicated consumer fandom around your brand.

- Intro to Brand Love - How to Win Brand Love Through Loyalty - How to Win Brand Love Through Evangelism - How to Win Brand Love Through Commitment - How to Win Brand Love Through Addiction

Marketing in the Crisis of Authenticity

An increased preference for authenticity among todays’ consumers have caused traditional marketing strategies to fall short. In this session, we’ll show you 3 marketing tactics any brand can leverage to adjust brand messaging and capture consumer attention.

- Intro to Marketing in the Crisis of Authenticity - Marketing Through Co-Branded Influence - Marketing Through Instant Gratification - Marketing Through AI Engagement

Marketing in Times of Chaos

Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose. Truth and integrity. Clear messaging. Build community. During times of changing being true will help your business breakthrough.

- Intro to Marketing in Times of Chaos - Marketing in Times of Chaos: Co-Branded Creation - Marketing in Times of Chaos: Instant Gratification - Marketing in Times of Chaos: Corporate Social Responsibility

Max Impact Marketing

Advances in technology have caused unprecedented shifts in consumer expectations, forcing brands to quickly adapt. This course will outline new marketing strategies to help you resonate with today’s consumer, and better align with the values of your target audience.

- Intro to Max Impact Marketing - Hyperconnectivity - Consumer Centricity - Lifestyle Engagement

Consumer Behavior

To uncover the motivators behind purchasing behavior, you need a nuanced analysis of your consumer’s mindset. In this session, we examine the key trends in consumer behavior in the era of personal brand, helping you create more meaningful connections with your consumer.

- Intro to Consumer Behavior - Consumer Mindset - Consumers and Wellness - Consumers and Social Circles - Consumers and Personal Brand

Unpacking Consumer Behavior

What are trend tensions, and how do they impact consumer behavior? In this course, you’ll learn how examining opposing trends can help you uncover new opportunities, helping you plug into emerging cultural shifts and better understand consumer psychology.

- Intro to Consumer Behavior & Trend Tensions - The Mind - Personal Brand - Social Circles - The Body

Forecasting Micro-Generational Desire

In this course, we will explore Trend Hunter’s Micro-Generations Matix. By breaking down typical generational segments into smaller groups you can better understand their nuanced needs, helping you build better generational targeting.

- Intro to Forecasting Micro-Generations - Forecasting Boomer Desires - Forecasting Gen X Desires - Forecasting Millennial Desires - Forecasting Gen Z Desires

Generational Chaos & Consequences

At this time in the world, we are united by chaos. While it’s a shared experience, history has shown that generations live through chaos differently. Let’s look back at world-transforming moments to better understand how different generations navigated and innovated through. For your business, this is an opportunity to get closer to your target audience. To consider what they may be experiencing and how you can be there for them in new and surprising ways.

- Intro to Generational Consequences - Gen Z Chaos & Consequences - Millennial Chaos & Consequences - Gen X Chaos & Consequences - Baby Boomer Chaos & Consequences

Micro-Generations Matrix

Trend Hunter’s Micro-Generations Matrix can help you improve your approach to various generational groups. In this course, we narrow in on the stereotypes behind generational trends and shared generational experiences, illustrating how they will impact their needs as consumers.

- Intro to Micro-Generations - Boomer Micro-Generations - Generation X Micro-Generations - Millennial Micro-Generations - Gen Z Micro-Generations

Future-Proofing Work Culture

For organizations both large and small, having an engaged, motivated, and innovative workforce is becoming a priority. In this course, we outline the four E’s of modern work culture, future-proofing your company and helping you attract and retain top talent.

- Intro to Future-Proofing Work Culture - Future of Work - Evolution - Future of Work - Engagement - Future of Work - Experience - Future of Work - Excellence

Reimagining Work Culture

Ready or not, the future of work has arrived. Earlier this year, employees all over were forced to bring their work home, with little to no warning. While many organizations swiftly shifted and adapted, others struggled to navigate and manage a virtual working environment. In this course we’ll look ahead to see what our workplaces can look like post global crisis. We’ll dive deep to examine how the workplace has forever changed, and what employers must do now to meet the needs of their employees.

- Intro to Reimagining Work Culture - Reimagining Work Culture: Evolution - Reimagining Work Culture: Engagement - Reimagining Work Culture: Experience - Reimagining Work Culture: Excellence

Work Culture

The connection between culture and a company’s ability to innovate is stronger than ever before. In this session, we’ll examine the unique needs of a younger workforce, shifts in modern work-life balance, and how diversity is shaping the future of work, backed by data from our Innovation Assessment.

- Intro to Work Culture - Evolution - Engagement - Experience - Excellence

How to be Retail Resilient

When the world went on lockdown, retail had no choice but to pivot. The ones that moved fast survived and thrived. One thing proved true, chaos accelerated change and reshaped the way consumers shop. Through the change, three retail-centric Megatrends emerged: Naturality, Authenticity, and Many-to-Many. Let’s examine and explore the shifts that happened in-store, online, and in omnichannel spaces. A time to reflect on what worked and where to next.

- Intro to How to be Retail Resilient - Retail Resilient: Simplicity - Retail Resilient: Authenticity - Retail Resilient: Many-to-Many

Omnichannel Retail

The trends shaping the way consumers shop today have facilitated an increased role in omnichannel retail. In this session, we’ll teach you the foundations of omnichannel retail, providing you with new business models and tactics to help you navigate the future of retail.

- Intro to Omnichannel - Hybridization in Retail - Personalization in Retail - Experience in Retail - Artificial Intelligence in Retail

Rewriting the Rules of Retail

Discover the emerging insights and trends that are shaping the future of retail! In this session, we’ll deep-dive into the needs of today’s consumer, showcasing what you can do to disrupt your industry and better capture consumer attention.

- Intro to Consumer Centric Retail - Consumer Centric Retail Through Naturality - Consumer Centric Retail Through Curation - Consumer Centric Retail Through Artificial Intelligence

Hyper Convenience

The demand for convenience is ever-increasing amongst today's time-crunched consumers. In this course, we'll break down 6 key strategies brands can implement today to develop new approaches to delight consumers and stand-out amongst competitors.

- Intro to the 6 Cues of Convenience - Addiction & Transaction - Lifestyle & Enjoyment - Usability & Accessibility

New Business Models

Learn how to navigate rapidly evolving business landscapes with ease! In this course, we break down emerging industry disruptors and shifts in consumer needs to help you find strategic clarity.

- Intro to New Business Models - New Business Models and Many-to-Many - New Business Models and Simplicity - New Business Models and Instant Entrepreneurship

Future of Tech

The rapid evolution of technology today, and its integration into our lives, are transforming the experiences of both consumers and brands. This course explores the 3 phases of Futurism, predicting the future impact of technological advances disrupting industries today.

- Intro to the Three Phases of Futurism - Phase 1 of Futurism: The Beguiling - Phase 2 of Futurism: The Emergence - Phase 3 of Futurism: The Assimilation

Innovating Through Ritual

Explore case studies that showcase how the most innovative people productionize out-of-the-box thinking within their teams. This course presents best practices created and used by the world's top innovators to help you approach innovation with actionable tactics.

- Intro to Innovating Through Ritual - Creatives - Sponsors - Stories

Innovation Tactics

In this course, you’ll learn proven techniques to find new ideas, gathered from personal interviews with today’s most innovative business leaders. This course will teach you actionable innovation tactics, helping you form your own culture of innovation.

- Intro to Innovation Tactics - Consumer Innovation - Product Innovation - Culture of Innovation

The 18 Megatrends

Major shifts in any given industry can be traced back to evolutions in consumer desires. Discover how Trend Hunter's 18 Megatrends can help you unpack consumer desire today, to understand what they truly desire and why, and implement consumer-centricity.

- Intro to Megatrends - The Acceleration Megatrends - The Reduction Megatrends - The Convergence Megatrends - The Cyclicality Megatrends - The Redirection Megatrends - The Divergence Megatrends

Pricing for FuturistU

General

PRO

FuturistU Platform

FuturistU Platform
+ PRO Dashboard

Included Extras

Full access to FuturistU modules

•

2022 Trend Report (Worth $1,500)

•

PRO Extras

1 Year of Trend Hunter PRO Content

•

$199

$2,388

Get access to our FuturistUPlatform

Four levels of FUTURISTU

What's Different

Sample VideoJoin the World's Top Innovators Getting Inspired by Our Best Content

Learn 100+ data-driven insights & innovation frameworks from our Futurists

Explore Courses

Get access to our
FuturistU
Platform

Sample Video
Join the World's Top Innovators Getting Inspired by Our Best Content