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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Tactics > The 18 Megatrends > Module 5 / 7

The Cyclicality Megatrends

Instructor: Armida Ascano
Eco & Sustainability
Download the Eco & Sustainability Trend Report
Explore cyclical trends in this module based on the Cyclicality Pattern of Opportunity. This pattern focuses on trends that repeat themselves, such as seasonal trends, generational trends, or even economical cycles.

The Megatrends within this module are Nostalgia, Youthfulness, and Naturality. These Megatrends all, in some shape or form, tap into the consumer desire for comfort and familiarity. Explore sustainability, generational redefinition, and more in this module.
Related Trend Report: Eco & Sustainability
Workshop Questions:
1. What can you do to help consumers lead more "pure" lives?
2. What's a way you could help consumers connect with their past?
3. How can you help your adult consumer be more playful?
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Featured Insights

Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Workshop Question - In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Online Grocery Shops
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Although convenient, online shopping experiences tend to involve an excessive amount of plastic or packaging, generating a significant amount of waste that could be avoided—Rise Mrkt sets itself... MORE
Online Zero-Waste Shop Catalogs
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
Creative agency Nice and Serious launches the ‘Useless’ platform which is dedicated to providing individuals with tips for reducing plastic use, as well as a directory of local zero-... MORE
D2C Dietary Supplements
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
HONU is a new launch from digital-first natural home and personal care product provider Grove Collaborative, which introduces consumers to dietary supplements that are simple and relevant to their... MORE
play_circle_filledEco-Friendly Online Platforms
Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
Borno-Eco is an online market place that strictly sells sustainable, eco-friendly products. The online platform was launched by UK-based student Ollie Nancarrow who is committed to helping the... MORE
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Workshop Question - How could your brand better employ color to draw customers in?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Coordinated Shop-in-Shops
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
STORY has explored a variety of experiential pop-ups and themes in collaboration with various retailers and its latest collaboration introduces a color-based setting for STORY at Macy’s. More than... MORE
Rebalancing Beverage Pop-Ups
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Recess, which makes CBD-infused sparkling water, recently opened the doors to a new beverage pop-up in New York by the name of ‘Recess IRL.’ Inside the neon-colored pop-up, visitors are... MORE
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Givenchy and the Ritz-Carlton, Hong Kong are bringing luxury to the afternoon tea gathering. For two months, starting February 1st, individuals will be able to attend the fashion brand’s ‘... MORE
Color-Centric Cafes
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
LG and the Pantone Color Institute are teaming up to open the doors to Café OLED in New York City, which offers a multi-sensory experience that is centered on the brilliance of color. At the cafe,... MORE

Insights by Trend Hunter AI

Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessibility-Focused Packaging Designs
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired... MORE
Inclusive Shopping Labels
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Coca-Cola Europacific Partners (CCEP)’s Great Britain Christmas can multipacks will now include NaviLens codes on its cardboard packaging designed to aid partially sighted or visually impaired... MORE
Scannable Infant Products
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
SMA Nutrition, a division of Nestlé, has incorporated NaviLens technology into its infant nutrition product packaging. This development is intended to improve the shopping experience for parents... MORE
Visual Impairment-Friendly Packaging
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
Haleon and Microsoft have partnered on a new packaging initiative to help those with low vision or who are blind to read labeling on a range of products. The partnership coincides with World Sight... MORE
AI-Assisted Cooking Partnerships
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unilever and Be My Eyes have announced a new partnership that will support blind and low-vision shoppers using the latest technology for an easier shopping experience. The partnership builds on... MORE
Gamified Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend
Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.
Workshop Question - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Metaverse Stores
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space,... MORE
Interactive Arcade Storefronts
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
As part of its ‘King of the Game’ Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant... MORE
play_circle_filledMulti-Sensory Flagship Stores
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
KATE Shibuya presents a groundbreaking flagship store that integrates digital and physical elements to offer an immersive shopping experience. This innovative retail environment blends cutting-edge... MORE
Digital Snowball Competitions
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
The LEGO Snow Throw is a first-of-its-kind transatlantic, interactive game that transforms storefront windows into digital snowball machines. For the holiday season, people who pass by the 5th... MORE
Interactive Cosmetics Retail Stores
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Watsons, a leading Asian beauty and health retailer, has strategically upgraded its stores as interactive cosmetics retail stores to cater to the interactive and dynamic preferences of Gen Z and Gen... MORE
Accessible Grocery
Grocery delivery platforms now accept electronic benefit transfers
Trend - Electronic Bank Transfer (EBT) is becoming a standard payment method as consumers seek convenient and secure ways to pay for grocery deliveries. This payment method aims to help individuals relying on government assistance programs access essential food items with ease and dignity.
Workshop Question - How does your brand demonstrate attentiveness to the financial well-being of its customer base?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Online Grocery Equity Initiatives
Online Grocery Equity Initiatives
Broulim’s Fresh Foods Will Start Accepting SNAP Payments Online
Broulim’s Fresh Foods has announced it will start accepting Supplement Nutritional Assistant Program (SNAP) payments online in a bid to help enhance equity for shoppers. Shoppers in Idaho will... MORE
Nutritional Assistance Retail Partnerships
Nutritional Assistance Retail Partnerships
Raley’s and Instacart Partnered for SNAP Recipients
Raley’s and Instacart have announced Supplemental Nutrition Assistance Program (SNAP) integration for customers who use the Electronic Benefit Transfer (EBT) to help provide easier access to... MORE
Grocery Delivery Payment Updates
Grocery Delivery Payment Updates
DoorDash Now Accepts SNAP/EBT Online Payments
DoorDash has announced it will continue broadening food access for consumers by offering consumers the option to use SNAP/EBT online payments with a handful of participating retailers. The grocery... MORE
EBT-Supported Grocery Deliveries
EBT-Supported Grocery Deliveries
Amazon Debuts an Unlimited Grocery Delivery Service for EBT Users
Amazon is streamlining its grocery shopping capabilities by launching a new unlimited grocery delivery subscription for Prime customers with an Electronic Benefit Transfer (EBT) card. As a part of... MORE
Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Yogurt Jars
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Danone Argentina has introduced new yogurt jars for its La Serenísima Original brand, designed to emphasize the product’s natural and premium qualities. The jars are made from polyethylene... MORE
Reformed Yogurt Packagings
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Nomadic, in collaboration with Greiner Packaging, has introduced a new packaging format for its Protein+ Granola yoghurt range. This new design is an “upside-down” version of the existing Yogurt &... MORE
Revamped Gut Health Yogurts
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
This Activia rebranding has been announced by Danone in the UK as part of the brand’s initiative to keep the product relevant with today’s consumer and also draw in those who are new to... MORE
Sustainably Packaged Greek Yogurts
Sustainably Packaged Greek Yogurts
Nounós Creamery Probiotic Strained Yogurt Comes in Two Options
Nounós Creamery Probiotic Strained Yogurt is a premium range of nutrient-dense dairy products perfect for consumers to incorporate into their nutrition-focused lifestyle. The yogurt comes in... MORE
Climate-Awareness Yogurt Labels
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
Oatly takes a transparent marketing approach with new climate footprint labels that are seen printed on its Oatgurt cup packaging. Consumers will be able to know their nutritional values and how... MORE
Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Canned Hand Soaps
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Hand soap, a household essential regularly in need of replenishment, is now being offered in recyclable canned packaging by forward-thinking brands like Craft Naturals, providing both convenience... MORE
Sustainable Canned Shampoos
Sustainable Canned Shampoos
Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can
Shampoo refills traditionally come in plastic pouches or large-format boxes and bottles, yet Menz Club is one brand that packages shampoo in a can as a lightweight, recyclable and plastic-free... MORE
Canned Castile Soaps
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Plastic pouches are commonly used to provide consumers with an easy way to replenish purchased products but brands like Utama Spice have adopted refill cans for products like castile soap.... MORE
Canned Dish Soaps
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
Many brands are transitioning to aluminum bottles for their product packaging, with some like Unpackaged opting for soda- or beer-style cans for products like liquid dish soap in a can. The Dish... MORE
Slim CBD
Cannabis is increasingly used in weight management and fitness-related products
Trend - Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.
Workshop Question - Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dissolvable THC Tablets
Dissolvable THC Tablets
The 'Fizzy THC' Tablets Are Water-Soluble and Fast-Acting
Fizzy THC, an appropriately named Minnesota-based company that specializes in the manufacturing of dissolvable THC tablets that can convert regular old water into a deliciously sparkling cannabis... MORE
CBD-Infused Recovery Drinks
CBD-Infused Recovery Drinks
Lifted Blends Harnesses the Anti-Inflammatory Properties of CBD
Lifted Blends, a wellness company, has introduced an innovative sports drink to expedite recovery.  This groundbreaking beverage features a unique blend of key ingredients, including hemp CBD... MORE
Flavor-Free Cannabis Drink Powders
Flavor-Free Cannabis Drink Powders
brelixi Flavorless Powders Come in CBD and THC Variants
The brelixi flavorless powders have been created by the US-based nano-cannabis brand as a series of options perfect for consumers to incorporate into their lifestyle for health and wellness purposes.... MORE
Slim CBD Sparkling Waters
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to “[provide] a heightened... MORE
Lifestyle-Focused CBD Soft Gels
Lifestyle-Focused CBD Soft Gels
CBD Move Free and Arbor Hemp Collaborated on New Products
CBD Move Free and Arbor Hemp have announced a collaboration on two new products to provide consumers with a way to support their lifestyle needs using the power of CBD. The products include the Slim... MORE
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Walk-In Freezer Concept Stores
Walk-In Freezer Concept Stores
Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste
Sainsfreeze is the name of a brand-new walk-in freezer concept store from Sainsbury’s and it was created with the intention of showing customers how to freeze food to reduce waste. The pop-up... MORE
Circular Fashion Pop-Ups
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
With patchwork seating and other upcycled design components, every aspect of the Coachtopia pop-up cements the brand’s commitment to circular fashion. Earlier this year, Coach launched... MORE
Vegan Sportswear Pop-Ups
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Vegan-certified sportswear brand Hylo Athletics opened the doors to a summer pop-up at Harrods that includes a place where customers can recycle their old pairs of shoes. For a limited time, people... MORE
Eco Tech Accessory Pop-Ups
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
The CASETiFY Style Lab will soon be opening its doors in NYC, inviting consumers to preview the hottest styles for spring, as well as the creative work of six Gen Z fashion students. Inspired by... MORE
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Shopping Apps
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Shoptrue is a new online shopping app that harnesses artificial intelligence technology to orchestrate a more personalized experience for consumers. The marketplace carries the promise of making... MORE
AI-Powered Shopping Plugins
AI-Powered Shopping Plugins
Klarna is Building an Integrated Plugin for ChatGPT
Behind the scenes, artificial intelligence has been revolutionizing the way people search for and shop for products, and now Klarna is introducing a plugin for ChatGPT that will bring a... MORE
AI-Powered Shopping Assistants
AI-Powered Shopping Assistants
Mercari Debuts a Conversational ChatGPT-Powered Shopping Assistant
As ChatGPT continues to change the way we live, a new conversational shopping assistant is coming to market that will empower consumers to easily shop for second-hand items.  Merchat AI is a... MORE
Stylist AI Chatbots
Stylist AI Chatbots
Ssense Unveils a New ChatGPT-Enabled Chatbot for Personal Styling
Ssense, a renowned fashion platform, has recently unveiled an innovative generative AI chatbot designed to cater to shoppers’ styling and shopping needs. Leveraging the power of ChatGPT’... MORE
AI-Powered Fashion Assistants
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
OpenAI gives customers the power to ask questions using their own words and get meaningful responses in return and now Zalando is employing ChatGPT to help customers get suggestions in a more natural,... MORE
Circular Pivot
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Workshop Question - How could your brand better evolve with the needs of the modern consumer?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Refill Grocery Stores
Sustainable Refill Grocery Stores
Asda Introduced a Refill Store With Loose Format Products
Asda’s new refill store is located in Scotland. Featuring an extensive range of loose format products, the store allows customers to fill their containers in an active effort to reduce plastic... MORE
In-Store Supermarket Refills
In-Store Supermarket Refills
Loop and Tesco Launched a Refillable Cosmetics Initiative
Loop and Tesco rolled out a large in-store refillable scheme for beauty products and cosmetics. The new service launched in 10 of Tesco’s UK stores in support of a sustainable lifestyle... MORE
Refillable Beauty Launches
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
The Body Shop US is taking action against the global plastics crisis with the launch of its “refill revolution” for makeup products. The new collection includes Peptalk Lipstick in a refillable... MORE
Eco-Conscious Skincare Brands
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Kiehl’s is a skincare brand that has been committed to the health of skin and the wellbeing of the world since 1851, which it is now showing with its Mission Renewal initiative. Mission Renewal is... MORE
Product Refill Vending Machines
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
Nestlé and QYOS by Algramo have collaborated on a new refillable vending machines trial that’s taking place at two retailers in Indonesia as a way to combat against disposable packaging. The... MORE