Leisure Through Catalyzation
Instructor: Courtney Scharf
Download the Progressive Wellness Trend Report
Here, we look at the role of self-improvement as it relates to what consumers want, and the way in which consumers are opting to spend their time and money on leisure experiences that improve them in some way, be it physically or mentally. Within this section, you’ll get a deeper understanding of attitudes toward drinking, exercise and wellness experiences, and how they’re dramatically impacting what consumers want in several aspects of their lives.
Workshop Questions:
1. What are some ways you could make consumer interactions with your brand more meaningful?
2. How could your brand be more directly involved in helping consumers feel fulfilled?
