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FuturistU > Marketing > Marketing in Times of Chaos > Module 1 / 4

Intro to Marketing in Times of Chaos

Instructor: Gil Haddi
Trend Hunter's SVP of Client Success, Gil Haddi, provides tactical tips for adapting any marketing strategy to times of uncertainty and chaos. Learn about the critical steps to take that will strengthen brand love, build consumer trust and set your brand up for success as you rechart your brand's future.

With so much widespread misinformation prevailing online, consumers have become more jaded and cynical than ever before. How can your brand messaging cut through the clutter and become that beacon of light and authenticity that modern consumers crave? How can you build lifelong consumer loyalty in an era of fickle preferences and fleeting attention spans?
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

Green Loyalty
F&B brands encourage sustainable consumption with eco-friendly rewards systems
Trend - In response to global sustainability concerns, brands are designing new loyalty programs to encourage and reward shoppers for making environmentally friendly choices. These programs typically offer discounts on eco-friendly products, rewards points, or donations to environmental causes.
Workshop Question - How can your brand align its reward systems with environmental and social issues?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledHug-Activated Marketing Machines
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It... MORE
play_circle_filledIllusory Fry Billboards
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... MORE
play_circle_filledFood Truck Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
McDonald’s Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH)... MORE
play_circle_filledRecord-Breaking AR Mirrors
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR... MORE
play_circle_filledDeserted Island Billboards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... MORE
GLP-1 Response
Food brands are adjusting portion sizes as weight management drugs gain popularity
Trend - As GLP-1 weight management drugs gain popularity, food companies are responding by adjusting the ingredients and portions in their products. Particularly in the CPG market, retailers are offering smaller products richer in proteins and fibers, as there are more in-line with consumer needs.
Workshop Question - How could your company adjust its products or services in response to the growing popularity of GLP-1-related drugs?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Meat
Animal protein brands are highlighting ethical farming practices on packaging
Trend - Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values.
Workshop Question - How could your brand incorporate ethical or sustainable practices into its business model to better connect with consumers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fragrance Exploration
Perfume kits are used to invite selective consumers to explore new scents
Trend - Luxury brands are creating fragrance sample kits that allow consumers to explore a variety of scents before committing to a full-size bottle. These kits deliver a curated and exclusive fragrance experience, allowing shoppers to explore different scents and find ones that suit their style and mood.
Workshop Question - How can your business personalize its browsing experience to resonate with consumers who prioritize curated products?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Retail
Sustainable retailers highlight their initiatives and impact in-store
Trend - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.
Workshop Question - How can your brand create trust with its customers via in-store experiences or initiatives?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menstruation Merchandising
Brands are launching empowering products that destigmatize menstruation
Trend - Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.
Workshop Question - How could your brand reimagine its marketing for younger audiences?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends