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FuturistU > Demographics > Generational Chaos & Consequences > Module 2 / 5

Gen Z Chaos & Consequences

Instructor: Armida Ascano
Gen Z
Download the Gen Z Trend Report
Trend Hunter's Generational Chaos course kicks off with a look at the youth generation, answering the question: how has the youth generation, who may grow up without remember the pre-COVID era, shape the world?.

For this, we split the generation into two, allowing a better understanding of how things like virtual schooling or entering the workforce in a time of volatility will impact individuals in this group. Ultimately, the way this generation percieves the world's recovery will shape how we move forward.
Related Trend Report: Gen Z
Workshop Questions:
1. What will you do to adjust to Gen Z's shifting definitions of what it means to be successful?
2. How can your brand better contribute to a sense of community during times of volatility?
Get Better and Faster

Featured Insights

Gen Z Market
Brands aim to connect to Gen Z's creativity in their campaigns
Trend - Gen Z creativity, typically expressed through digital platforms, has become a key quality of this generation. Brands are aiming to appeal to this generation using the same collaborative and creativity-based approach that this generation brings to the pop culture and entertainment space.
Workshop Question - How is your brand pivoting to better appeal to Gen Z?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Personalized Trinket
Gen Z consumers are investing in mini toys to decorate their personal items
Trend - Plush keychains and "blind box"-style collectibles are gaining traction among Gen Z consumers. Often attached to purses, backpacks, and other accessories, these toys infuse individuality into everyday items, allowing consumers to tap into their inner child through cartoon aesthetics and characters.
Workshop Question - How can your brand tap into Gen Z's passion for personalization?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flip Phone Resurgence
Gen Z opts for flip phones as the "dumb phone" movement gains popularity
Trend - Flip phones are flipping the script in today's smartphone-ruled world, finding a surprising comeback with Gen Z. These minimalist devices are surging again, fueled by the need for digital detox and a craving for simplicity. The flip phone revival is a part of the broader dumb phone movement, which encourages a more mindful approach to technology.
Workshop Question - How can your brand create products and services that offer a more mindful approach to technology?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bubble-Free Booze
Non-carbonated beverages are appealing to Gen Z and Millennial consumers
Trend - Bubble-free booze is gaining traction as a preferred choice among Gen Z consumers, with many citing bloating and a feeling of fullness as major pain points. As a result, there's a growing demand for non-carbonated alcoholic beverages. This shift is evident in the increasing popularity of flat seltzers, still cocktails, and other innovative drinks that cater to the preferences of this demographic.
Workshop Question - How can your brand cater to health-conscious young consumers' preferences for a seamless and enjoyable experience?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimate Campaign
Brands recruit influencers and creators to share authentic stories
Trend - As brands pivot to more authentic representations of their customers, they're recruiting influencers and creators for campaigns that feel more intimate. Showcasing creators' personal stories through these campaigns creates deeper connections with customers--Gen Z in-particular.
Workshop Question - In what areas could your brand create more intimate connections with its customers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Travel
Adult Gen Z's travel preferences are being noted by the industry
Trend - Adult Gen Z are frequent travelers, having grown up with social media that normalized travel and escapism. Their travel preferences are shaped by cost and personalized experiences--and brands are responding by aligning themselves with Gen Z's interests and/or helping them finance trips.
Workshop Question - How could your brand better prioritize the needs and preferences of its Gen Z customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Waste Design
Sustainable design brands use electronic waste to create products
Trend - Globally, discarded electronics have become a huge source of waste. For some interior design and jewelry brands, this waste presents an opportunity to repurpose materials and create upscale decorative pieces. Furniture and jewelry pieces made from e-waste offer sustainability and a unique selling point.
Workshop Question - In what areas could your brand incorporate upcycled materials to reduce its impact?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends