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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Micro-Generations Matrix > Module 4 / 5

Millennial Micro-Generations

Instructor: Armida Ascano
Millennials
Download the Millennials Trend Report
This module focuses in on the most-discussed, yet least-liked generation: Millennials. Millennial trends have an undeniable impact on society, but how does one make sense of the plethora of opinions surrounding this generation? The Micro-Generations Matrix sees three Millennial Micro-Generations: the Nouveau, Mid, and Pro Millennial.

Despite the rampant stereotypes surrounding this generation, Trend Hunter attempts to take a more objective approach to Millennial trends and the motivations of this varied group. Acknowledging that no 21 year-old feels the same as a 35 year-old, Chief Insights Officer Armida Ascano will walk you through the similarities and differences of the world's most notorious generation.
Related Trend Report: Millennials
Workshop Questions:
1. How could you help the Pro-Millennial battle Millennial misconceptions?
2. What is one small tweak that could help soothe Mid Millennials' anxieties?
3. How would your company change if Nouveau Millennials had more responsibility?
Jeremy Gutsche Keynote Speaker

Featured Insights

Streamlined Support
Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
Workshop Question - What can you do to encourage bonding among fans of your brand?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Event-Planning Apps
Social Event-Planning Apps
'PotluckHub' Helps Users Host Parties and Celebrate with Friends
The ‘PotluckHub’ app is a simple, intuitive solution for consumers that will enable them to seamlessly connect with their social group to plan a get-together. Suitable for use with... MORE
Social Health-Tracking Apps
Social Health-Tracking Apps
The 'Wellnite' App Sends Alerts to Loved Ones When You're Stressed
Many consumers are now utilizing health-tracking technology to help ensure they are getting the right amount of exercise and nutritious food, but the ‘Wellnite’ app has been developed to... MORE
Question-Based Social Apps
Question-Based Social Apps
'Queskr' Allows Users to Quickly Ask Questions and Get Answers
The ‘Queskr’ social network comes as results-driven platform that will enable users to interact with one another by utilizing questions as the main form of communication. The platform... MORE
Guided Conversation Apps
Guided Conversation Apps
The Supportive App Helps Build Friendship and Love
The key to any relationship, be it a friendship or a romantic partnership, is good communication, and the Supportive app is a tool that helps people to better express their thoughts and feelings.... MORE
Milestone Social
The competitive older Millennial is satiated with adult achievement-sharing sites
Implications - The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of.
Workshop Question - How are you appealing to the Pro Millennial's competitive nature?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Slim Proposal-Streaming Cases
Slim Proposal-Streaming Cases
This Thin Engagement Ring Box Broadcasts Proposals to Social Media
This thin engagement ring box not only features a more discreet design, it also doubles as a phone cover that is capable of capturing your proposal live. Designed by James Ambler and Keith Glickman,... MORE
VR Personal Memories
VR Personal Memories
The Facebook VR Memories Feature Presents Photos in a 3D Space
The new Facebook VR Memories feature utilizes AI to convert 2D photos and videos into a virtual 3D space. Debuted at Facebook’s F8 conference, this new VR feature showcases Facebook’s... MORE
Familial Memory Diary Apps
Familial Memory Diary Apps
The 'MyBabyBio' Online Baby Diary Keeps Memories Private and Secure
The rise of sharenting (parents who overshare pictures and updates of their kids on social media) has created newfound worries about privacy, so the ‘MyBabyBio’ app is an online baby... MORE
Social Investment-Sharing Platforms
Social Investment-Sharing Platforms
'MoneyGoat' Helps Users Share Tips and Info for Easy Investing
Knowing how to properly invest comes with time and experience, but the ‘MoneyGoat’ platform aims to help speed things up for those who want a better way to find the best opportunities to... MORE
Corporate Culture Social Media
Corporate Culture Social Media
Pandora Shows Its Organizational Culture On Twitter
When people think of corporate culture social media, they might assume that it would be filled with client-facing promotions. Though that may be the case most of the time, the ‘Life @ Pandora&#... MORE
Monetary Mindfulness
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones.
Workshop Question - How can you help ease the stresses of the youth demographic?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gym-Style Financial Services
Gym-Style Financial Services
'The Financial Gym' Helps People Approach Money Like Personal Fitness
Going to the gym is a commitment that requires constant showing up to become stronger, more skilled and closer to achieving one’s goals—The Financial Gym takes cues from this model to offer... MORE
Monetary Payment Goal Apps
Monetary Payment Goal Apps
'ShowUpToIt' Has Users Create Goals and Complete Them or Pay
It can be difficult to create goals and stick to them, so ‘ShowUpToIt’ is a web app that enables users to have a bit more encouragement to get things completed. ‘ShowUpToIt’... MORE
Behavioural Goal-Achievement Platforms
Behavioural Goal-Achievement Platforms
'stickK' is a Free Productivity App Based on Yale Studies
Everyone sets goals for themselves both big and small, but achieving those goals comes with mixed rates of success; stickK is a new productivity platform that uses empirically proven techniques to... MORE
play_circle_filledMotivational Mobile Banking Ads
Motivational Mobile Banking Ads
This Alpha Bank Commercial Shows How Easy Its Services are to Use
For many Millennials, it’s often difficult to find the motivation to go into a bank to take care of their personal finances, which is why this new Alpha Bank ad that promotes the company’... MORE

Insights by Trend Hunter AI

Algorithmic Exodus
Users abandon algorithm-driven platforms for intimate digital spaces
Trend - Consumers are increasingly abandoning algorithm-driven social platforms in favor of more intimate, user-controlled digital spaces like group chats and Discord servers. This shift represents a deliberate move away from platforms where content and connections are determined by algorithms, toward spaces where users have greater control over their interactions and information flow.
Workshop Question - How can your brand create more authentic, algorithm-free spaces for community building?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Voice Chat Features
Social Voice Chat Features
WhatsApp Launches a New Voice Chat Feature for Large Groups
WhatsApp, under Meta’s umbrella, has introduced a new voice chat feature reminiscent of Discord, aiming to provide a less intrusive alternative to traditional group calls. This update enables... MORE
Young Professional Community Apps
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Yuppie is the name of a new Toronto-based app for young professionals who want to foster friendships, connect with other Gen Z and Millennials and expand their network. Founded by Trisha Paguyo,... MORE
Community-Building Social Features
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
YouTube has unveiled a new ‘Communities’ feature to foster deeper interaction between creators and their audiences. The ‘Communities’ feature provides creators with a... MORE
Community-Building Social Features
Community-Building Social Features
OpenChat Debuts the 'Communities' Feature for Group Management
OpenChat, a blockchain-based chat app operating on the Internet Computer (ICP) network, recently introduced a new feature called ‘Communities.’ With this update, users now have the... MORE
Discussion-Oriented Social Features
Discussion-Oriented Social Features
Substack Launches the 'Substack Chat' Feature for Creators
Substack has launched the ‘Substack Chat’ feature, allowing content creators to build their online following outside social media. The new feature will grant writers, podcasters, and other... MORE
Controlled Impulse
Budgeting and savings apps are used by Millennials to prevent impulse purchases
Trend - While personal finance management apps have existed for over a decade, the introduction of artificial intelligence (AI) and data collection algorithms have made recent apps far more effective than before. These modern budgeting apps are used to prevent unnecessary spending while saving toward goals.
Workshop Question - How can your brand leverage AI and data collection to help its customers make more informed purchasing decisions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Budgeting Apps
AI-Powered Budgeting Apps
Cleo Helps Gen Z Get Their Finances in Order with Roast & Hype Modes
Many people avoid budgeting apps because they fear feeling restricted but Cleo is an AI-powered budgeting app that offers a feel-good experience. Cleo, the AI-powered assistant, has captivated Gen Z... MORE
Privacy-Focused Budgeting Apps
Privacy-Focused Budgeting Apps
The 'Apollo' Personal Finance App Streamlines Money Tracking
The ‘Apollo’ personal finance app is a digital tool for consumers to incorporate into their daily regime as a way to take more control over their money and more. The app maintains a... MORE
play_circle_filledPersonalized Financial Assistants
Personalized Financial Assistants
The Monarch AI Assistant is a Dedicated Financial Coach
The Monarch AI Assistant is a smart and personalized financial coach that helps users manage their money and achieve their goals. It uses artificial intelligence to analyze users’ income, expenses,... MORE
Empowering Financial Management Apps
Empowering Financial Management Apps
Windfall Makes Money Tracking and Management Easy
Windfall is a money tracker app poised to transform the way individuals manage finances. With its user-friendly interface and powerful features, Windfall makes it effortless to stay on top of... MORE
Digital Money Saving Tools
Digital Money Saving Tools
SaveStrike Helps Users Easily Create Wishlists To Curve Impulse Buying
SaveStrike is your ultimate digital companion for managing and saving your favorite products from various online shops in one convenient app. With SaveStrike, you can easily create and organize... MORE
Decentralized Affiliate
New ecommerce apps enable everyday consumers to earn commissions
Trend - Tech companies are revolutionizing affiliate marketing by launching new shopping apps that break down traditional barriers. Platforms like Locker are leading the charge by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.
Workshop Question - How can your brand empower everyday consumers to share genuine product recommendations?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Commerce Platforms
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
21 Buttons is revolutionizing the way fashion enthusiasts engage with and influence trends through its unique social media platform. This innovative app blends social networking with e-commerce,... MORE
Social Commerce Apps
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
GIST, a San Francisco-based startup, is carving a niche in the social commerce sector with its innovative app. Launched in 2017, GIST offers a platform where users can share and discover products... MORE
Social Shopping Apps
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Locker 2.0, Inc. has revolutionized the online shopping experience with its mobile application, designed to simplify how consumers manage and share their wishlists. The app, available for free on... MORE
Digital Wishlist Organizers
Digital Wishlist Organizers
My Wish Vault Houses Wishlists in One Place
Introducing My Wish Vault: the ultimate solution for modern wishlist management. In today’s fast-paced world, keeping track of one’s digital desires can be overwhelming. That’s... MORE
Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcoming Anti-Loneliness Apps
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
Phori is a new chat app that aims to help introverts make genuine connections online. Unlike other dating or social media apps that focus on appearances and popularity, Phori uses artificial... MORE
Kindness-Focused Social Media
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Kyndr, an app designed to provide users with a safe haven for inspiration, personal growth, and community building. In a world where toxic and overcrowded social media platforms dominate, Kyndr... MORE
Pro-Community Social Media Apps
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
In an age where social media platforms are plagued by misinformation, censorship, and data exploitation, Take emerges as a pro-community social media platform for users seeking a better online... MORE
Connective Foodie Apps
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Letslicious has hit the foodie social scene with its innovative platform connecting like-minded individuals. With a focus on fostering community and boosting visibility for food and drink-related... MORE
AI Novice
Artificial intelligence becomes more prevalent alongside services teaching the basics
Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.
Workshop Question - How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace AI Use Frameworks
Workplace AI Use Frameworks
Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use
Deutsche Telekom is one of the leading telecommunications companies in the world, with a presence in more than 50 countries and over 200 million customers. As a digital pioneer, Deutsche Telekom... MORE
AI Prompt-Writing Services
AI Prompt-Writing Services
PromptPal Generates Optimal Prompts for Specific Use Cases
PromptPal is a web-based platform that helps writers create engaging and original content using artificial intelligence. PromptPal allows users to choose from various genres, formats, and styles,... MORE
Question-Based Prompt Generators
Question-Based Prompt Generators
'Phraser' Uses a Questionnaire to Determine Optimal Prompts
‘Phraser’ is a collaborative, creative AI tool that helps users create prompts for various generative AI services, such as DALL-E 2 or Midjourney. The process of creating a prompt on... MORE
AI-Generated Keyword Suggestions
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Reddit’s new ‘Keyword Suggestions’ feature for generating relevant keywords according to Reddit’s monthly views. By using advanced machine learning technology, this feature... MORE
Beginner-Friendly AI Editing Tools
Beginner-Friendly AI Editing Tools
Vimeo Launches a Simplistic AI-Powered Editing Feature
Vimeo is the latest platform to launch an AI-powered tool and it is designed to help users edit their content in a simplistic manner. The tool ensures that it is friendly for editors of all levels... MORE
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fediverse Content Platforms
Fediverse Content Platforms
'Lemmy' is a Decentralized Fediverse Content Aggregator
Lemmy is a self-hosted social link aggregation and discussion platform that is free and open-source. It is not controlled by any company, and does not have any advertising, tracking, or data-... MORE
Decentralized Social Media Platforms
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Meta’s Instagram team has created a new app called Threads for sharing text posts and joining public chats. Users can use their Instagram accounts to log in and create posts that are up to 500... MORE
play_circle_filledDecentralized Microblogging Platforms
Decentralized Microblogging Platforms
Kbin is a Decentralized Content Aggregator on the Fediverse
‘Kbin’ is a modular, decentralized content aggregator and microblogging platform running on the Fediverse network. It can communicate with many other ActivityPub services, such as... MORE
Decentralized Onboarding App Processes
Decentralized Onboarding App Processes
Mastodon is Simplifying its Sign-Up to Attract Users
Mastodon is a decentralized network where users are able to select from various services with each one independently operated. Currently, the platform allows users to choose from over 12,000... MORE
Invitational Social App Expansions
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Jock Dorsey’s alternative to Twitter, the Bluesky app is now available to users only by invitation and expands to Android devices after it arrived in the App Store earlier this year in February.... MORE
AI Journal
New services are using AI to offer advice on individual's daily lives
Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.
Workshop Question - How could your brand incorporate generative AI technology to offer more personalization in services or products for customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Journal Apps
AI-Powered Journal Apps
Mindsera is an AI-Powered Journaling App that Gives Daily Advice
Mindsera is a journaling application that uses artificial intelligence to help users reflect on their thoughts and emotions. Users can write about anything they want, and Mindsera will analyze their... MORE
Mental Health AI Journals
Mental Health AI Journals
'Natai' is a Journaling Application that Improves Mental Health with AI
Natai Diary is a diary application with cloud synchronization and artificial intelligence (AI) augmentation, available for Android or on the web. It helps users to track their daily activities and... MORE
AI Journaling Applications
AI Journaling Applications
Microsoft's 'Journal' Uses AI to Enhance Notetaking and Reflection
Journal is a notetaking app for Windows that provides an ink-first solution powered by artificial intelligence (AI). It allows users to capture their thoughts and create drawings using their digital... MORE
Japanese AI Journaling Apps
Japanese AI Journaling Apps
'Muute' is an AI-Powered App that Helps Users Process Emotions
Muute is a journaling app that uses artificial intelligence (AI) to help users understand their feelings and emotions. The app asks questions that encourage self-reflection and analyzes the users’... MORE
Custom Workflow
Personalized prioritization apps enable more inclusive and effective work styles
Trend - Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Workshop Question - How can your organization maximize output without dictating how and when work is completed?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Priority-Only To-Do Apps
Priority-Only To-Do Apps
The 'Five' To-Do App Limits Users to Five Tasks at a Time
The ‘Five’ to-do app takes a decidedly different approach to personal productivity in a bid to help consumers trying to deal with a seemingly never-ending list of things to do. The app... MORE
play_circle_filledSummary-Producing Email Features
Summary-Producing Email Features
The Shortwave Email App Introduces AI-Powered Email Summaries
Shortwave has introduced a new AI-powered summary feature to help get your email points across clearly and concisely. The functionality is free and under beta testing across all platforms and is... MORE
Drag-and-Drop Task Apps
Drag-and-Drop Task Apps
The 'Dayby' App Helps Users Get More Done in Their Daily Schedule
The ‘Dayby’ app is an optimized take on the simple to-do list that aims to help users maximize the amount they can get done in the average day and prevent procrastination from holding... MORE
Piecemeal Task Productivity Apps
Piecemeal Task Productivity Apps
The 'OneTask' Pomodoro Task Tracker Focuses on One Item at a Time
It’s commonplace for a person to feel overwhelmed by their to-do list when it continues to grow out of control, so the ‘OneTask’ Pomodoro task tracker is intended to help bring... MORE
Tranquil To-Do List Apps
Tranquil To-Do List Apps
The 'Meraki' App Focuses on the Essentials to Help Users Focus
The average consumer has an ever-increasing list of things they need to get done on a daily and long-term basis which can quickly lead to feeling overwhelmed, so the ‘Meraki’ app is... MORE