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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 1 / 4

Intro to the 18 Megatrends of the New Normal

Instructor: Armida Ascano
Hear from Trend Hunter's Chief Content Officer, Armida Ascano, in this course on the 18 Megatrends of the New Normal. You may be familiar with Trend Hunter's 18 Megatrends Matrix; this time, Armida will deep-dive this framework through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map which Megatrends are most relevant in times of uncertainty.
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Insights by Trend Hunter AI

Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Yogurt Jars
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Danone Argentina has introduced new yogurt jars for its La Serenísima Original brand, designed to emphasize the product’s natural and premium qualities. The jars are made from polyethylene... MORE
Reformed Yogurt Packagings
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Nomadic, in collaboration with Greiner Packaging, has introduced a new packaging format for its Protein+ Granola yoghurt range. This new design is an “upside-down” version of the existing Yogurt &... MORE
Revamped Gut Health Yogurts
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
This Activia rebranding has been announced by Danone in the UK as part of the brand’s initiative to keep the product relevant with today’s consumer and also draw in those who are new to... MORE
Sustainably Packaged Greek Yogurts
Sustainably Packaged Greek Yogurts
Nounós Creamery Probiotic Strained Yogurt Comes in Two Options
Nounós Creamery Probiotic Strained Yogurt is a premium range of nutrient-dense dairy products perfect for consumers to incorporate into their nutrition-focused lifestyle. The yogurt comes in... MORE
Climate-Awareness Yogurt Labels
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
Oatly takes a transparent marketing approach with new climate footprint labels that are seen printed on its Oatgurt cup packaging. Consumers will be able to know their nutritional values and how... MORE
AI Transcription
AI-based tools help consumers convert audio into textual formats
Trend - Generative artificial intelligence is being used to convert spoken language into written text. This text can be used for a variety of purposes, such as transcription services for meetings, interviews, lectures, and content creation.
Workshop Question - How can your brand bolster operational efficiency using artificial intelligence?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Meeting Assistants
AI-Powered Meeting Assistants
Otter is Debuting a New AI Chatbot for Meetings and Conference Calls
Otter is debuting a new AI-powered chatbot that allows meeting participants to ask questions and collaborate with other members in a call. Otter’s chatbot can brief you on missed meetings,... MORE
AI Transcription Toolkits
AI Transcription Toolkits
Substack Launches the New AI-Powered Audio Transcription Features
Substack is revolutionizing podcasting accessibility through the deployment of innovative AI-driven tools. The recent development introduces an AI-powered feature capable of generating an episode... MORE
AI-Powered Transcription Services
AI-Powered Transcription Services
The 'Vscoped' Video Transcription Service Offers Fast Results
The ‘Vscoped’ video transcription service is an artificial intelligence (AI)-enabled option for professionals to use as a way to keep their content accessible and more suited for today&#... MORE
AI-Powered Meeting Assistants
AI-Powered Meeting Assistants
Otter.ai Presents Its Newest AI Meeting Assistant OtterPilot
Otter.ai, an AI-powered voice transcription service, has introduced OtterPilot, an AI meeting assistant designed to increase professionals’ productivity by assisting them in meetings. In... MORE
AI Editor
Companies are releasing AI-powered editing tools for multimedia content creation
Trend - Businesses are releasing artificial intelligence (AI) editing tools to enhance and optimize various aspects of digital content. These tools are designed to help users improve a project's quality, aesthetics, and overall effectiveness by expediting repetitive or complicated tasks.
Workshop Question - How can your brand use artificial intelligence to refine its product/service?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Image-Editing AI Programs
Image-Editing AI Programs
OpenAI's DALL-E II Can Seamlessly Edit Images in High Resolution
‘OpenAI,’ the company behind the artificial intelligence (AI)-powered image generating software ‘DALL-E,’ has unveiled ‘DALL-E II,’ an improved version of the... MORE
Beginner-Friendly AI Editing Tools
Beginner-Friendly AI Editing Tools
Vimeo Launches a Simplistic AI-Powered Editing Feature
Vimeo is the latest platform to launch an AI-powered tool and it is designed to help users edit their content in a simplistic manner. The tool ensures that it is friendly for editors of all levels... MORE
AI-Backed Media Editors
AI-Backed Media Editors
Canva Debuts Multiple AI Tools for Advanced Image and Video Editing
Canva has confirmed that a new suite of AI tools will be available alongside the company’s all-new Brand Hub. The first in the range of new features is Assistant, a tool that enables customers... MORE
AI-Powered Gameplay Edits
AI-Powered Gameplay Edits
VideoVerse Acquires Reely.ai for Esports and Gaming Video Editing
VideoVerse, an American video editing company, has acquired Reely.ai, an AI-powered content creation platform for sports, esports, and gaming. As a part of the merge, Reely will be integrated into... MORE
Vintage Platformer
Brands are remastering vintage platformer titles for both new and old gamers
Trend - Brands are launching remastered and reworked versions of popular platformer games from the 1990s and 2000s. Platformer games are heavily reliant on seamlessly navigating through levels or platforms while running, jumping, and interacting with the elements involved.
Workshop Question - How can your brand use inspiration from retro trends to funnel new, creative ways of thinking?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Retro Game Cartridges
Modern Retro Game Cartridges
Blaze Entertainment Announced Indie Heroes Collection 2 for Evercade
Blaze Entertainment announced the ‘Indie Heroes Collection 2’ game cartridge for its ‘Evercade’ ecosystem of gaming devices. The Evercade lineup currently includes the ‘... MORE
Vibrant Retro Game Cartridges
Vibrant Retro Game Cartridges
Mr. Run and Jump is the New Atari Physical Game Catridge
Mr. Run and Jump is a new two-dimensional platformer, which is notably a nostalgic physical game cartridge for the retro console. During the late 70s and early 80s, Atari was the go-to name for... MORE
Birthday-Themed QSR Games
Birthday-Themed QSR Games
McDonald's Celebrates Grimace's 52nd Birthday with a Game Boy Color Game
McDonald’s has officially launched a new Game Boy Color in honor of its character Grimace’s 52nd birthday. Grimace, who originally appeared as a Ronald McDonald and Friends character, is... MORE
Modern Updated Classic Gameplays
Modern Updated Classic Gameplays
The Upcoming Sonic Superstars Games Readies for Fall
Sonic the Hedgehog stays in the new Sonic Superstars game alongside his friends. The new angle of the classic game is a refreshed iteration of the 2D platform franchise that replaces the usual 16-... MORE
Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Macaroni-Flavored Ice Creams
Macaroni-Flavored Ice Creams
Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Van Leeuwen is offering a new way for macaroni and cheese fans to experience their favorite dish with Kraft Dinner ice cream. Kraft collaborated with the Brooklyn-based creamery to recreate a... MORE
Nacho-Flavored Chocolate Bites
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
From saucy wings and jalapeno poppers to two-bite sliders, the majority of Super Bowl snacks are savory and TCHO’s Choco Natchos are savory, cheesy chocolate bites that invite sweet treats to... MORE
Modern Artisanal Scone Brands
Modern Artisanal Scone Brands
Seven Sisters Scones Offers a Modern Take on Artisanal Scones
Seven Sisters Scones’ delicious and comprehensive range of artisanal scones caters to both savory and sweet preferences with flavors like Fig and Goat Cheese, Strawberry Champagne, Bacon,... MORE
Spicy Cheese-Flavored Ice Cream
Spicy Cheese-Flavored Ice Cream
Lotte Drops the Unique Chal-tteok Spicy Cheese Tteokbokki Dessert
Lotte Confectionery continues to push boundaries when it comes to ice cream and the latest flavor does not disappoint—the Chal-tteok Spicy Cheese Tteokbokki flavor invites the adventurous and... MORE
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recruitment Metaverse Shops
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
IKEA on Roblox introduced the Careers Done Different collaboration to reach a new generation interested in virtual gaming and real-world employment opportunities. This virtual IKEA store is styled... MORE
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filledDigital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Physical Metaverse Merchandise Stores
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Roblox has announced a strategic partnership with Shopify to enable the sale of physical goods directly within its platform. This integration allows developers, creators, and brands to sell real-... MORE
Bra Health
Brands are incorporating health-focused technology into their bras
Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.
Workshop Question - How can your brand incorporate additional benefits into its existing product/service?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cancer-Symptom Detecting Bras
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Underwear brand Love & Nudes works in collaboration with advertising agency McCann Toronto to work on a new range of bras dubbed the Stage Zero collection. It tackles the statistic that black... MORE
Innovative Bra Technology
Innovative Bra Technology
Nike Has Developed a New 'Brabot' Technology for Its Sports Bra Line
The Nike ‘Brabot’ emphasizes the sneaker brand’s dedication to learning about the female body by using advanced technology to serve its customers better. Nike’s newest inclusive venture... MORE
Posture-Supporting Bras
Posture-Supporting Bras
Kinflyte’s Posture Correcting Bras Offer Long Lasting Health Benefits
Kinflyte is a new sustainable lingerie brand that is making waves with its posture-correcting and supporting bras and tops. The brand is known for its inclusive sizing, offering sizes from XXS to 7XL,... MORE
play_circle_filledCancer-Detecting Smart Bras
Cancer-Detecting Smart Bras
Kemisola Bolarinwa Pioneers a Smart Bra to Detect Breast Cancer
Kemisola Bolarinwa is a robotics engineer from Nigeria and the founder and CEO of Nextwear Technologies, a company dedicated to providing tech solutions and wearables for health purposes. Bolarinwa’... MORE
Gamer Facility
Brands are opening physical facilities for esports and content creation
Trend - Esports teams and organizations have begun opening physical facilities across the world for players to hone their skills, participate in live events, explore wellness practices, and produce in-house content. Physical esports facilities also house content creators and professional esports players pursuing higher opportunities and help connect influencers looking to collaborate.
Workshop Question - What experiences would help your customers better connect with each other/your brand?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Latin American Esports Facilities
Latin American Esports Facilities
Leviatán is Accelerating Latin American Esports Ventures
‘Leviatán,’ a Latin American esports organization based in Argentina and founded in 2020, announced that it has opened a new major facility in Buenos Aires. This is a 600-square-meter... MORE
Revamped Esports Facilities
Revamped Esports Facilities
Team Liquid Taps Alienware for a Visual Refresh of its Facilities
Team Liquid, a North American esports organization, has announced it will be reopening doors to its training center after new upgrades and renovations were performed by Alienware. The Santa Monica-... MORE
Brazil-Based Esports Facilities
Brazil-Based Esports Facilities
TropiCaos Launches a New Esports Facility in Brazil
TropiCaos has unveiled its new facility located in Brazil. The esports facility will mainly support the organization’s professional players and content creators and includes a housing section,... MORE
NBA-Affiliated Esports Centres
NBA-Affiliated Esports Centres
T-Wolves Gaming Partners with Wisdom Gaming for a New Studio Space
T-Wolves Gaming, the official esports squad of the Minnesota Timberwolves, is now affiliated with the esports arena Wisdom Gaming Studios. T-Wolves Gaming will focus on creating a designated space... MORE
Creative Gaming Studios
Creative Gaming Studios
Tundra Esports’ Danny Lopez Launches a New Studio for Gaming Creators
Danny Lopez, director of Tundra Esports, has launched a new creative studio called Story Mode for “youth culture-driven content.” With a mission to create engaging content that appeals to both... MORE
Global Curry
A dish with multiple meanings and origins reaches global popularity in many forms
Trend - The term "curry" is an anglicized version of multiple Dravidian terms. It essentially refers to a sauce made of spice blends served over rice. Though in North America, the term is associated with specific dishes or countries, its global meaning remains as flexible as its origin. Curries from Japan, Hawaii, Jamaica, and beyond are rising in popularity.
Workshop Question - What is one familiar food item you can expand on for your customer?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Warming Tikka Masala Soups
Warming Tikka Masala Soups
Panera Has a Tasty New Chicken Tikka Masala Soup for Winter
Panera is helping consumers stay warm (and full) this winter with the launch of its new Chicken Tikka Masala Soup. For those unfamiliar, Chicken Tikka Masala is a dish that consists of roasted... MORE
Chicken Cutlet Curries
Chicken Cutlet Curries
Ono Hawaiian BBQ Just Debuted a New Melemele Curry Chicken
Ono Hawaiian BBQ has just added new Melemele Curry Chicken to its growing menu. Ono Hawaiian BBQ is a chain that specialized in serving fresh Hawaiian-inspired dishes. The brand’s latest menu... MORE
Curried Salmon Sandwiches
Curried Salmon Sandwiches
Burger King Malaysia is Serving Up a New Japanese Curry Salmon Sandwich
Burger King Malaysia is giving the classic fish sandwich a gourmet upgrade with the debut of its new Japanese Curry Salmon sandwich. Just as the name suggests, the new Japanese Curry Salmon... MORE
Canned Cooking Sauces
Canned Cooking Sauces
Potts Packages Cooking Sauces in Easy-Open Aluminum Cans
Katsu Curry, Tikka Masala and Enchilada are just a few of the canned cooking sauces offered by Potts. Unlike most cooking sauces that are packaged by the jar, bottle or box, these ones can be found... MORE
Meaty Caribbean Hand Pies
Meaty Caribbean Hand Pies
Trader Joe's New Jamaican Style Beef Patties are the Perfect Snack
Trader Joe’s wants to take your taste buds on a trip to Jamaica with its new Jamaican Style Beef Patties. Jamaican beef patties are a staple in many parts of the Caribbean and consist of... MORE
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Livestream Shopping
Livestream Shopping
YouTube Unveiled New Shopping Features During Its 'Brandcast' Event
Yesterday, during Youtube’s Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly... MORE
On-Click Shoppable Video Ads
On-Click Shoppable Video Ads
AdAdapted Launches New 'Shoppable Video Ads' Solution for Brands
AdAdapted, a Michigan-based advertising software solutions company, has announced the launch of a new ad format called ‘AdAdapted Shoppable Video Ads,’ which allows brands to implement... MORE
Shoppable Hybrid Apps
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
ByteDance, the parent company of TikTok, recently released a new app by the name of Lemon8 and it’s being called a “lifestyle community” and likened to a hybrid of Instagram and... MORE
play_circle_filledShoppable Commercial Series
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Consumers’ fervor for holiday season shopping seamlessly converges with their affection for heartwarming romantic comedies in new series from Walmart titled Add to Heart. This 23-part... MORE
Shoppable Luxury Fashion Films
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Luxury fashion films—or one may refer to them as commercials for the haute couture brands—have certainly taken center stage in the marketing strategies of high-end players. Most recently, it... MORE