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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
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Insights by Trend Hunter AI

Culinary Connection
Cookbook stores increasingly operate as community hubs for food enthusiasts
Trend - Cookbook stores now operate as community-centric “third spaces” to help consumers bond over the culinary arts through events like cooking classes and book signings. This speaks to a deepening interest in food as more than sustenance; it is now a means of social engagement and personal expression.
Workshop Question - How can your brand inspire collaboration in unexpected or unconventional spaces?
6
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Megatrends
Literary Community Shops
Literary Community Shops
Bold Fork Books Houses an Extensive Collection of Culinary Books
Bold Fork Books, located in Washington, D.C.‘s Mount Pleasant neighborhood, is a community-focused hub dedicated to culinary literature. Specializing in cookbooks and food-related books, the... MORE
Community-Oriented Cookbook Stores
Community-Oriented Cookbook Stores
Foodies Cookbook Shop Acts as a Culinary Hub in Stratford
Chef Corey Reilly, a seasoned culinary professional with a deep passion for vintage and rare cookbooks, turned his longtime hobby into a business when the pandemic disrupted the restaurant industry.... MORE
Community-Centric Brooklyn Bookstores
Community-Centric Brooklyn Bookstores
Archestratus Hosts Events Focused on Food and Friendship
Archestratus, a unique bookstore named after the ancient Sicilian poet and early food writer, has become a celebrated destination for food literature enthusiasts. Founded by Paige Lipari in 2015,... MORE
Philly-Based Cookbook Stores
Philly-Based Cookbook Stores
Binding Agents Opens in the Philadelphia Italian Market
Opening this October in Philadelphia’s Italian Market, Binding Agents, a new 350-square-foot bookstore by Catie Gainor, will offer a warm, community-centered space for book and food enthusiasts... MORE
Decorative Fridge
Influencers are decorating the inside of their fridges for 'Fridgescaping'
Trend - Decorating the inside of one's fridge is a trend called 'Fridgescaping' that is gaining popularity on social media platforms. Fridgescaping involves neatly sorting all fridge contents while adding decor in empty spaces, such as photos or fake plants.
Workshop Question - How could your brand adjust its products or services to meet a certain demographic based on social media trends?
8
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Activity
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Megatrends
Fridge-Decorating Social Trends
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Fridgescaping is a trend that has gained popularity on TikTok, focusing on the aesthetic and functional organization of refrigerator contents. This trend involves arranging items in a visually... MORE
Fridge-Decorating Trend Guides
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Chef Lydia Yeakel, corporate executive chef at Violife, provides a balanced perspective on the fridgescaping trend, emphasizing both its aesthetic appeal and practical limitations. According to Chef... MORE
Aesthetic Interior Fridge Trends
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Martha Davies’ guide to fridgescaping, featured on Country & Town House, explores the emerging trend of organizing and decorating the interior of refrigerators. This practice, inspired by the... MORE
Social Media Fridge-Decorating Trends
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Lynzi Judish, a home decor content creator based in New York’s Hudson Valley (@lynziliving), has significantly contributed to the popularization of the “fridgescaping” trend on Instagram.... MORE
Compact Compost
Countertop composters are used to transform kitchen waste into usable products
Trend - Appliance companies are releasing countertop composters designed for the kitchen. These composters accept food waste and paper-based products, which they then transform into usable fertilizers. These feature tight seals to keep scents trapped, and removable components for easy maintenance.
Workshop Question - How can your brand leverage environmental consciousness to create innovative products or services that help consumers reduce waste in their daily routines?
7.2
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Megatrends
Multi-Material Home Composters
Multi-Material Home Composters
The Conceptual 'Toggle' Compost Bin Accepts Food Waste and Paper
The conceptual ‘Toggle’ compost bin has been designed by Byeonkyu Park as an eco-friendly appliance for the home that would transform common household waste products into fertilizer for... MORE
Gamified Compost Bins
Gamified Compost Bins
The Smart Palm Bin Awards Badges for Food Waste Reduction
Palm Bin is a new smart kitchen appliance that collects food scraps without odors and messes and gamifies the process of reducing household food waste. Palm Bin sets itself apart from the average... MORE
Odor-Busting Waste Composters
Odor-Busting Waste Composters
This Compact Machine Allows For Convenient Indoor Composting
The ‘Puresky Waste Composter’ is an innovative new kitchen composter that is designed to make it possible for people who don’t have capacious outdoor spaces at their disposal to... MORE
Intuitive Countertop Composters
Intuitive Countertop Composters
The Vego Kitchen Composter Enhances Home Gardening
Gardening solutions brand Vego Garden expanded its product range with the Vego Kitchen Composter, catering to eco-conscious consumers seeking sustainable ways to enhance their home garden and reduce... MORE
User-Friendly Kitchen Composters
User-Friendly Kitchen Composters
Compost Genie is a Simple Solution for First-Time Composters
The makers of the Diaper Genie disposal pail researched the most pressing pain points of composting at home and created the stylish, practical and convenient Compost Genie to make it easier for... MORE
Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcoming Anti-Loneliness Apps
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
Phori is a new chat app that aims to help introverts make genuine connections online. Unlike other dating or social media apps that focus on appearances and popularity, Phori uses artificial... MORE
Kindness-Focused Social Media
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Kyndr, an app designed to provide users with a safe haven for inspiration, personal growth, and community building. In a world where toxic and overcrowded social media platforms dominate, Kyndr... MORE
Pro-Community Social Media Apps
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
In an age where social media platforms are plagued by misinformation, censorship, and data exploitation, Take emerges as a pro-community social media platform for users seeking a better online... MORE
Connective Foodie Apps
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Letslicious has hit the foodie social scene with its innovative platform connecting like-minded individuals. With a focus on fostering community and boosting visibility for food and drink-related... MORE
Raw Kibble
Modern dog kibble is adapted to mimic the benefits of a raw food diet
Trend - Brands are creating dog foods with high-quality ingredients like real meat, fruits, and vegetables. These foods aim to emulate the nutritional advantages of raw diets while providing the ease of dry kibble, allowing pet owners to provide a balanced diet without the hassle of meal preparation.
Workshop Question - How can your brand effectively support consumers who are heavily impacted by inflation?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Human-Grade Raw Dog Food
Human-Grade Raw Dog Food
Maev Recently Launched a New Chicken Option
Maev, the first human-grade raw dog food brand, is dedicated to lowering the barrier to entry for pet owners to offer their furry friends raw dog food. Raw dog food is more nutrient-rich and less... MORE
Freeze-Dried Dog Meals
Freeze-Dried Dog Meals
Kibble in the Raw is an Innovative Pet Food Format
Kibble in the Raw is an industry-changing dog food format from Primal Pet Foods and it was created to offer the ease and accessibility of kibble with the many nutritional benefits of raw food. “It... MORE
Minimally Processed Dog Foods
Minimally Processed Dog Foods
Nulo's Cold-Pressed Dog Food Locks in Nutrients & Vitamins
At the Global Pet Expo 2024, Nulo Pet Foods will be sharing its latest pet food innovation, cold-pressed dog food that fills a gap between conventional dry kipple and formats that are freeze-dried... MORE
Locally Farmed Pet Foods
Locally Farmed Pet Foods
Pawstone Provides Farm Fresh Ingredients in its Pet Meals
Pawstone is emerging as a top contender in premium pet nutrition. With a commitment to quality and sustainability, Pawstone crafts meticulously prepared pet meals, prioritizing locally sourced, farm-... MORE
Hybrid Dog Food Mixes
Hybrid Dog Food Mixes
RawMix50 is Half High-Protein Kibble and Half Freeze-Dried Meat and Organs
Animals Like Us’ RawMix50 is a dog diet that bridges the gap between premium kibble and super-premium freeze-dried and fresh diets. “Fully freeze-dried food is expensive and ‘fresh’... MORE
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Grocery Store Subscriptions
Affordable Grocery Store Subscriptions
Misfits Market's Business Model Addresses Food Waste
With the cost of living growing ever higher, affordable grocery stores are essential to ensure low-income individuals have access to healthy food. Simultaneously, in North America and abroad, there... MORE
Imperfect Produce Subscriptions
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Odd Bunch, a new sustainable startup, emerges as a groundbreaking solution to combat food waste in Canada, introducing an innovative approach to produce consumption. Addressing the issue of misshapen,... MORE
Ugly Produce Home Deliveries
Ugly Produce Home Deliveries
The UAE Sources Ugly Fruits & Vegetables Through EroeGo from Farmers
EroeGo launched at the end of 2021 in the United Arab Emirates to eliminate food waste in the produce industry. The digital platform sources ugly fruits and vegetables from farmers, markets, and... MORE
Sustainable Imperfect Groceries
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Spud is an innovative online grocery service, revolutionizing the way consumers access sustainable and local products for home cooking. This distinctive platform serves as a seamless connection... MORE
Seasonal Surplus Produce Boxes
Seasonal Surplus Produce Boxes
Earth & Wheat Christmas Feast Rescued Box is Charitable
The Earth & Wheat Christmas Feast Rescued Box is a new offering from the UK-based subscription service brand that will provide consumers with a way to create Christmas meals with wonky produce.... MORE
Curated Pet
Pet food brands are offering customized food blends based on pet diets and needs
Trend - Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences.
Workshop Question - How could your brand anticipate the needs of consumers with high-maintenance pets?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Dog Food Blends
Custom Dog Food Blends
'JustFoodForDogs' Creates Custom Pte Foods after a Consultation
‘JustFoodForDogs,’ an Irvine, California-based pet food manufacturer, offers a Custom Dog Food product that can be created and ordered tailor-made for your dog in just three steps. The... MORE
Custom Puppy Food Diets
Custom Puppy Food Diets
GoodWoofSG Offers Curated Food Blends for Specific Dogs' Diets
GoodWoof SG is a company that delivers 100% human grade dog food to your doorstep. Its products are made with fresh, natural, and wholesome ingredients that are cooked or raw, depending on your... MORE
Custom Therapeutic Pet Diets
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Paul’s Custom Pet Food, a brand founded in 2014 to offer healthy, high-quality food for pets, offers a custom therapeutic pet diet for pets with specific dietary restrictions. The company... MORE
Custom Grain-Free Pet Foods
Custom Grain-Free Pet Foods
Pet's Barn Offers a User-Customizable 'Activa' Pet Food
Pet’s Barn released a service that enables customers to customize a pet food blend titled ‘Activa Custom’ prior to ordering. Whereas most brands that offer custom pet food blends... MORE
Bio Coating
Eco-friendly wraps and coatings help keep produce fresh for longer
Trend - As more food retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. On top of being eco-friendly, these coatings and wraps prevent spoilage and bruising to extend the produce's lifespan.
Workshop Question - How could your brand expand its sustainability goals while still prioritizing its products' longevity and/or efficacy?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Longevity Stickers
Food Longevity Stickers
Startup Stixfresh Claims to Keep Food Fresh for 50% Longer
A top priority for many consumers is to keep food fresh. The statistics in the United States alone are troubling—in the farm-to-fridge chain, an estimated amount of 52% of fresh fruit and... MORE
Freshness-Extending Food Packaging
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
SAVRpak is at the forefront of sustainability efforts with its groundbreaking technology designed to tackle the global issue of food waste. Developed by rocket scientist Bill Bergen, SAVRpak... MORE
Food Waste-Reducing Initiatives
Food Waste-Reducing Initiatives
Apeel Makes Plant-Derived Coatings to Increase Shelf Life
Many brands in the food industry are looking for healthy and safe ways to increase shelf life so that their products can stay fresher for longer. This is of the utmost importance in today’s... MORE
Flexible Film Meat Packaging
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
The ASDA Just Essentials beef mince product range packaging is being updated by the retailer to give it a flexible profile that’s also inherently reduced in terms of plastic use. The... MORE
Film-Like Food Packaging Barriers
Film-Like Food Packaging Barriers
The Archroma Cartaseal VWAF Barrier Coating Protects Packaging
The Archroma Cartaseal VWAF barrier coating has been launched by the specialty chemicals company as a solution for odor-free packaging applications that will help with keeping containers protected... MORE
Sugarcane Package
Brands are using food-safe sugarcane bagasse in consumable goods packaging
Trend - Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant.
Workshop Question - How can your brand incorporate affordable and sustainable packaging solutions, such as sugarcane bagasse, into your product lineup while still maintaining consumer appeal and affordability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Non-Coated Sugarcane Packaging
Non-Coated Sugarcane Packaging
'SupraPulp' from W-Cycle is Biodegradable Packaging from Sugarcane
W-Cycle has created a food packaging material called ‘SupraPulp’ that is made from the leftover parts of sugarcane plants. It does not get soggy or leaky when it holds wet or oily food,... MORE
Compostable Sugarcane Containers
Compostable Sugarcane Containers
Eco-Products' WorldView Containers are Foodsafe and Microwavable
WorldView™ Containers from Eco-Products are a line of takeout containers that combine molded fiber bases with clear or molded fiber lids. The bases are made from sugarcane, a rapidly renewable and... MORE
Sugarcane Cosmetics Packagings
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Bulldog is a UK-based brand that sells natural skincare products for men, such as creams, cleansers and scrubs. Bulldog is the first brand of its kind to make its packaging from sugarcane plastic,... MORE
play_circle_filledCompostable Food Packaging Brands
Compostable Food Packaging Brands
Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging
Shanghai Timeco Industrial is a global supplier of eco-friendly food packaging and tableware that can be composted. The company makes its products from materials like sugarcane bagasse, which is the... MORE
Plant-Based Nail Polishes
Plant-Based Nail Polishes
The 'Love by Essie' Nail Polishes Are Made With Sugarcane, Corn & Cotton
Essie, the nail care brand trusted by everyone from everyday beauty lovers to celebrities and high-powered salons, has launched a brand new range of plant-based nail polishes that are designed to... MORE
Ultrasonic Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life
Trend - Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Workshop Question - How could your brand leverage technology to ease consumers' inflation woes?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Fridge Purifiers
Smart Fridge Purifiers
Vitesy's 'Shelfy' Extends the Shelf Life of Fruits and Vegetables
Vitesy launched a new smart purifier fit for the inner shelves of a fridge titled ‘Shelfy.’ This purifier, according to Vitesy, can significantly extend the shelf life of fruits and... MORE
Refrigerator Air Purifiers
Refrigerator Air Purifiers
The pureAir FRIDGE Food Shelf Life Extender is Compact
The pureAir FRIDGE Food Shelf Life Extender is a multipurpose device for placement in refrigerators to purify the interior of the appliance and more. The device uses a combination of ionization and... MORE
play_circle_filledUltrasonic Food Detoxifiers
Ultrasonic Food Detoxifiers
MIRA Safety's DTX-1 Cleans Food 20x Better than Water
MIRA Safety, an Austin, Texas-based household technology company, announced the ‘DTX-1’ ultrasonic food purifier. The DTX-1 is a handheld chef-grade food purifier that uses both... MORE
play_circle_filledUltrasonic Food Purifiers
Ultrasonic Food Purifiers
SOUNDWAY's Ultrasonic Purifier Decontaminates Food in 10 Minutes
SOUNDWAY launched a crowdfunding campaign on Kickstarter for the ‘Ultrasonic Purifier.’ This is a multipurpose food purifier that sanitizes food with ultrasonic waves instead of only... MORE