Consumer Mindset
Instructor: Shelby Walsh
Download the Experiential Dining Trend Report
This module will look at how brands are building consumer trust by publicly taking bold stances on polarizing issues and creating an avid community around their brand by doing so. There has been a growing trend of distrust as of late (towards governments, brands, individuals, etc.) and to combat some of the skepticism that has become prevalent, some brands are establishing authenticity by bringing social, political and environmental causes to the forefront of their marketing, manufacturing and product development strategies.Aside from this, consumers are also shifting their mindsets, demanding more from all industries to aid them in bettering themselves. We'll dive into a few case studies from brands that have expertly crafted experiences to help drive engagement and satisfaction, from Airbnb to West Elm and Eataly.
Workshop Questions:
1. In what ways could your brand set consumers on the path to self-betterment?
2. How could you invoke a deeper emotional connection through storytelling?
