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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
Get the 2024 Trend Report FREE

Featured Insights

Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Cannabis Dining Events
Immersive Cannabis Dining Events
Dirt Hosts Micro-Dosed High Dining Experiences in Toronto
Dirt is a Toronto-based lifestyle brand specializing in micro-dosed, high dining events that fuse high-quality cannabis products with music and good friends. Each dinner event is hosted inside a... MORE
Curated Cannabis Dining Events
Curated Cannabis Dining Events
Herbal Notes Hosts a Culinary Cannabis Speakeasy Event Series
Herbal Notes hosts a series of Culinary Cannabis Speakeasy events that are centered around “helping people understand mental, physical and spiritual wellness through food and music.” The... MORE
Cannabis-Focused Cooking Classes
Cannabis-Focused Cooking Classes
The Cannabis Cooking Company Offers Educational Cooking Classes
Toronto’s Cannabis Cooking Company offers three-hour sessions that help to get adults familiar with cooking with cannabis. In the Cooking with Cannabis 101 certificate workshop, the company... MORE
Artisan CBD Dinner Parties
Artisan CBD Dinner Parties
Celebrity Chef Scotley Innis' Dinner Event Served Up Elevated Eats
Celebrity Chef and Hell’s Kitchen alumni Scotley Innis hosted an exclusive CBD dinner in Atlanta this past March in an effort to educate audiences about cooking with the emerging ingredient.... MORE
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Sports Nutrition Bars
CBD Sports Nutrition Bars
SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol
In collaboration with CV Sciences Inc., SNAAK Bar is introducing SNAAC CBD as the first sports nutrition bar of its kind to be made with non-psychoactive hemp cannabidiol. This nutrition bar is... MORE
CBD-Packed Protein Bars
CBD-Packed Protein Bars
Beam's Plant-Powered Protein Bar Shares 20 Milligrams of CBD
Beam’s plant-powered protein bar is packed with nourishing natural ingredients like seeds, dates, pea protein powder and sacha inchi protein powder, as well as organic pharmaceutical grade full-... MORE
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
The Floyd’s of Leadville CBD Recovery Bar is a post-workout snack that will aid athletes who are looking to stave off hunger, replenish their system and start the relaxation process. Crafted... MORE
CBD Protein Bars
CBD Protein Bars
Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein
Pura Vida Health recently had its line of cannabis-infused superfoods redesigned by Brewing Creativity to better reflect its mission to serve the modern, health-conscious consumer. Some of the... MORE
CBD-Infused Recovery Bars
CBD-Infused Recovery Bars
These BRIO CBD Bites Help Alleviate Pain, Axiety, and Stress
These BRIO CBD recovery bars are both a naturally sourced and gluten-free snack option, Featuring ingredients like raw coconut oil, himalayan salt, and organic flax seeds, the bites are also infused... MORE
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Clandestine Retro Speakeasies
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... MORE
Photo-Friendly Dining Tables
Photo-Friendly Dining Tables
Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
It’s no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its ‘Instagram Table’... MORE
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... MORE
Cavernous Underground Bars
Cavernous Underground Bars
'Alux Restaurant and Lounge' is in a Naturally Extant Cavern
Alux Restaurant and Lounge is newly open to tourists in Playa del Carmen, Mexico, but the space has been open for over 10,000 years. That’s because the restaurant, bar, and lounge is located... MORE

Insights by Trend Hunter AI

Soft Breakfast
Brands are releasing nutrient-rich breakfast bars designed for young children
Trend - CPG brands are releasing flavored breakfast bars designed for children. These breakfast bars are made soft and easy-to-chew, while also being rich in nutrients. These are designed to replace occasional breakfasts for children during busy days.
Workshop Question - How can we create convenient and nutritious solutions to support busy parents and their children's dietary needs?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Soft-Baked Bars
Kid-Friendly Soft-Baked Bars
Kind Snacks Has Added a New Kind Kids Range in Two Tasty Flavors
Just in time for back-to-school season, Kind Snacks has added a new Kind Kids range. Just as the name suggested, the new Kind Kids range is a lineup of snack bars designed specifically to appeal to... MORE
Convenient Kids Breakfast Items
Convenient Kids Breakfast Items
Kodiak Cakes Launches a Broad Range of New Breakfast Products
L. Catterton-owned brand Kodiak Cakes has recently introduced a novel line of food known as Kodiak Cubs Adventure Flapjacks, Kodiak Peak Oatmeal, Kodiak Soft-Baked Sandwich Breakfast Bars, and... MORE
Gourmet Organic Breakfast Bars
Gourmet Organic Breakfast Bars
Little Gourmet Released a Set of Child-Friendly Breakfast Bars
Little Gourmet Organic Fruit & Veggie Oat Bars in Strawberry Carrot flavor are designed as a nutritious snack for toddlers aged 12 months and older. These bars are made with real fruit and... MORE
Chocolaty Banana Breakfast Bars
Chocolaty Banana Breakfast Bars
The Lenny & Larry Complete Kickstar Bar Launched in a New Flavor
The Lenny & Larry Complete Kickstar Bar is being launched in a new flavor to help parents and kids alike start off their day on the right foot with all their nutritional needs in check. The... MORE
THC Aphrodisiac
Cannabis is used to boost libido and promote intimacy amongst couples
Trend - Cannabis is increasingly being used to enhance intimacy and sexual experiences. Often consumed orally, the substance is embraced due to claims that it potentially affects arousal, relaxation, and sensation during intimate moments, offering users a new way to explore and connect with their partners.
Workshop Question - How can your brand address consumer demand for experiential products?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimacy-Enhancing Cannabis Gummies
Intimacy-Enhancing Cannabis Gummies
These Lavinia THC Gummies Come in Two Options
These new Lavinia THC gummies are formulated with intimacy and sleep in mind to help couples elevate their experiences together. The gummies come in two options including Kinky Bites and Goodnight... MORE
Intimacy-Supporting Cannabis Gummies
Intimacy-Supporting Cannabis Gummies
These Gummies Promote Sex Positivity & Intimate Connections
The Canopy Growth Corporation has launched a pair of new additions to its Ace Valley brand of cannabis offerings with the launch of a pair of cannabis gummies that are designed to support intimate... MORE
Rapper-Approved Cannabis Brands
Rapper-Approved Cannabis Brands
The 'Aphrodisiak' Cannabis Line Was Co-Crafted By Lil Kim
Celebrated cannabis entrepreneur and educator Priscilla Vilchis has teamed up with none other than rap superstar Lil Kim to launch an eye-catching new cannabis brand that aims to both provide... MORE
Sexual Wellness Gummy Supplements
Sexual Wellness Gummy Supplements
Alchemy Naturals' Intimacy THC Gummies Feature a Cherry Flavor
These Intimacy THC Gummies by Alchemy Naturals support enhanced sexual experiences with a blend of THC oil and Maca Root ingredients. Both are renowned for their ability to stimulate heightened... MORE
Seed Oil Free
Brands launch products made without seed oils, like soybean, sunflower, & corn oils
Trend - Brands are responding to evolving consumer health concerns and a growing preference for minimally processed foods by introducing products devoid of seed oils, such as soybean, sunflower, and corn oils. This trend is driven by increasing awareness of the potential inflammatory effects associated with these oils.
Workshop Question - As consumers continue to prioritize health, sustainability, and transparency, the demand for products free of seed oils is likely to grow. Brands that anticipate and adapt to these preferences by reformulating products, emphasizing natural ingredients, and promoting the health benefits of their offerings will likely see a competitive advantage in the marketplace.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seed Oil-Free Protein Powders
Seed Oil-Free Protein Powders
HeLa Nutrition Offers a Whole Food Approach to Plant-Based Protein
Standing out in a crowded market, HeLa Nutrition offers a unique solution for health-conscious consumers seeking a clean, effective plant-based protein powder. Founded by a Naturopathic Doctor and a... MORE
Organic Quick-Dissolve Baby Snacks
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Little Spoon Puffs baby snacks have been added to the brand’s product portfolio to help parents provide their little ones with a delicious yet nutritious option when starting on solid foods.... MORE
Versatile Foodie Meal Sauces
Versatile Foodie Meal Sauces
The Primal Kitchen Dipping Sauces Come in Four Flavors
Elevating any meal is about to get even easier thanks to these new Primal Kitchen dipping sauces that prioritize premium flavor in a convenient format. The sauces come in four flavors including... MORE
Piquant Free-From Crackers
Piquant Free-From Crackers
Ella's Flats Spicy All Seed Crackers are Made with Clean Ingredients
Ella’s Flats Spicy All Seed Crackers are the brand’s latest addition to its product portfolio that are perfect for consumers to try out as a healthful alternative to conventional snack... MORE
Slim CBD
Cannabis is increasingly used in weight management and fitness-related products
Trend - Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.
Workshop Question - Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dissolvable THC Tablets
Dissolvable THC Tablets
The 'Fizzy THC' Tablets Are Water-Soluble and Fast-Acting
Fizzy THC, an appropriately named Minnesota-based company that specializes in the manufacturing of dissolvable THC tablets that can convert regular old water into a deliciously sparkling cannabis... MORE
CBD-Infused Recovery Drinks
CBD-Infused Recovery Drinks
Lifted Blends Harnesses the Anti-Inflammatory Properties of CBD
Lifted Blends, a wellness company, has introduced an innovative sports drink to expedite recovery.  This groundbreaking beverage features a unique blend of key ingredients, including hemp CBD... MORE
Flavor-Free Cannabis Drink Powders
Flavor-Free Cannabis Drink Powders
brelixi Flavorless Powders Come in CBD and THC Variants
The brelixi flavorless powders have been created by the US-based nano-cannabis brand as a series of options perfect for consumers to incorporate into their lifestyle for health and wellness purposes.... MORE
Slim CBD Sparkling Waters
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to “[provide] a heightened... MORE
Lifestyle-Focused CBD Soft Gels
Lifestyle-Focused CBD Soft Gels
CBD Move Free and Arbor Hemp Collaborated on New Products
CBD Move Free and Arbor Hemp have announced a collaboration on two new products to provide consumers with a way to support their lifestyle needs using the power of CBD. The products include the Slim... MORE
Functional Chai
Brands are launching foods made with chai for health benefits and flavors
Trend - CPG brands and restaurants are launching foods made with chai ingredients. Chai is popular in drinks for its strong, spicy, floral flavor, and its health benefits. This is now being made available to non-tea-drinkers in the form of snacks, breakfast bars, bakery items, and packaged goods.
Workshop Question - How could your brand transform traditional or cultural flavors into new products and offerings for the modern consumer?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mushroom Protein Bars
Mushroom Protein Bars
Balanced Tiger's Bars Have 1,500mg of Functional Mushrooms
Balanced Tiger now makes mushroom protein bars that are vegan and gluten-free and full of beneficial functional mushrooms. In fact, the free-from bars are infused with 1,500 mg of functional... MORE
Chai-Inspired Breakfast Sets
Chai-Inspired Breakfast Sets
The Breakfast Set by Dona Includes Three Chai-infused Products
The Brooklyn-based, female-founded tea brand Dona boasts The Breakfast Set—a perfect and healthy indulgence that can be gifted to a loved one. The Breakfast Set includes the Dona Masala Chai... MORE
Pain Relief Chocolates
Pain Relief Chocolates
Painfree Chocolate Helps to Ease Everyday Aches, Pains & Inflammation
The Functional Chocolate Company lives up to its name by producing a range of chocolates to boost libidos, stabilize stress and support peaceful nights of sleep. The newest addition to the brand&#... MORE
Heritage-Inspired Breakfast Biscuits
Heritage-Inspired Breakfast Biscuits
Kanira's South Asian-Inspired Biscuits Feature Pearl Millet
The limited-edition Kanira x Diaspora Co. Morning Ritual Kit shares a taste of gluten-free, South Asian-inspired biscuits for breakfast. These breakfast biscuits feature pearl millet as their key... MORE
Asian-Inspired Snack Cups
Asian-Inspired Snack Cups
These Sun-Butter Chocolate Cups Feature Globally Inspired Fillings
At the Specialty Food Association Summer Fancy Food Show 2023, Edie’s for Everybody will be sharing a taste of its sun-butter chocolate cups with Asian-inspired fillings. While consumers of... MORE
Boba Protein
Brands are launching bubble tea-flavored protein products
Trend - Brands are launching bubble tea-flavored protein powders marketed to consumers who want to indulge in a functional treat without sugary ingredients. Companies can increase consumer satisfaction and increase the accessibility of protein supplements through this convenient format.
Workshop Question - How can your brand tap into contemporary health trends to inform its product?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boba-Inspired Protein Powders
Boba-Inspired Protein Powders
Boba Tea Protein Shares Protein with Asian-Inspired Flavors
Active individuals who can’t get enough of the taste of bubble tea will appreciate the flavors of Boba Tea Protein. These protein powders made with Truly Grass-Fed Verified protein can be... MORE
Milk Tea-Flavored Protein Bars
Milk Tea-Flavored Protein Bars
UNiTE Food's Protein Bar is Infused with Chewy Bubble Bits
UNiTE Food unveiled a uniquely flavored protein bar at Natural Products Expo West, making it easier than ever for people to get a taste of bubble tea on the go. The milk tea-flavored protein bar is... MORE
Boba-Flavored Protein Powders
Boba-Flavored Protein Powders
Boba Fit Combines an Asian Treat with Nutritious Protein Powder
Boba Fit is an Asian-owned company specializing in producing bubble tea-inspired protein powders. The brand hopes to encourage Asian consumers to live healthier lives without compromising on their... MORE
Milk Tea-Flavored Proteins
Milk Tea-Flavored Proteins
Phyre Protein Launches the Milk Tea-Flavored Whey Protein Concentrate
Phyre Protein creates delicious protein powders inspired by bubble tea flavors. The brand’s debut product, the ‘Whey Protein Concentrate’ in Milk Tea, is formulated with 1.5g of fat, 39 mg of... MORE
Adaptogenic Protein
Food supplement brands are incorporating mushroom powders in proteins
Trend - Brands in the food supplement space are creating vegan protein and superfood powders with mushroom blends. These brands incorporate adaptogenic mushrooms for their cognitive and muscular benefits, offering not only a vegan alternative to protein powder but one that offers more utility.
Workshop Question - How could your brand elevate its products with versatile, untraditional ingredients?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mushroom-Based Superfood Powders
Mushroom-Based Superfood Powders
The Mushroom Superfood from Om Mushroom Includes Lion's Mane
‘Om Mushroom Superfood Lion’s Mane’ is a dietary supplement that contains organic mushroom powder derived from both the mycelium and the fruit body of lion’s mane mushrooms. Lion’s... MORE
Mushroom Protein Bars
Mushroom Protein Bars
Balanced Tiger's Bars Have 1,500mg of Functional Mushrooms
Balanced Tiger now makes mushroom protein bars that are vegan and gluten-free and full of beneficial functional mushrooms. In fact, the free-from bars are infused with 1,500 mg of functional... MORE
Adaptogenic Plant Proteins
Adaptogenic Plant Proteins
Optimi Debuted a Plant-Based Protein Supplement with Adaptogenics
The ‘Optimi Plant Protein + Mushrooms Vanilla’ is made with organic plant-based ingredients and no added sugar, artificial flavors, or preservatives. It has a delicious vanilla flavor... MORE
Plant-Based Mushroom Powders
Plant-Based Mushroom Powders
Laird Superfood's 'Renew' Powder Contains Four Functional Mushrooms
‘Laird Superfood Renew Plant-Based Protein’ is a vegan-friendly protein powder that combines seed protein and functional mushrooms to nourish your body and keep you feeling energized... MORE
Chaga Mushroom Proteins
Chaga Mushroom Proteins
PURICA Offers Vegan Protein Supplements with Chaga Mushroom Powder
‘PURICA Power Vegan Protein with Chaga Mushroom’ is a unique blend of plant-based protein and antioxidant-rich mushrooms that provides natural and clean fuel for your body. It contains... MORE
Cannabis Hotel
Hotels are allowing cannabis and incorporating CBD into their services
Trend - Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.
Workshop Question - How could your brand incorporate "wellness" into its product, service, or purchase journey?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxing CBD-Positive Hotels
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
The new Ritz-Carlton CBD policy permits the use of cannabis in certain areas at the hotel and resort. Additionally, the hotel has begun integrating CBD into its regular services, such as its spa and... MORE
Cannabis-Friendly Hotels
Cannabis-Friendly Hotels
The Lexi is a New Las Vegas Hotel with Cannabis-Friendly Hospitality
The Lexi, a new cannabis-friendly hotel formerly the Artisan Hotel Boutique, is the flagship property for Elevations Hotels and Resorts. A fourth floor of the Lexi will be designated cannabis-... MORE
Cannabis-Accepting Hotels
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
Sir Sam’s Inn & Spa is an adult-only hotel located in Haliburton, Ontario, Canada. This hotel allows the use of cannabis on its resort, and even offers accommodations for cannabis users to... MORE
CBD-Infused Hotel Services
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
The Remede Spa in San Francisco, one of the region’s most prestigious hotels, has integrated CBD into its assortment of spa services. These services include its ‘Rocky Mountain Vibes&#... MORE
Cannabis Consumption Lounges
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
The 420 Hotels Inc. has announced the launch of a crowdfunding campaign through StartEngine to raise equity funds for Denver’s first legally licensed cannabis consumption lounge in a boutique hotel.... MORE