New Leisure Rules Through Catalyzation
Instructor: Courtney Scharf
Download the Wellness Trend Report
Consumers' committment to self-improvement has heavily influenced leisure and enteratinment trends over the past decade. With the pandemic disrupting routines, however, the question becomes: how has consumers' relationship to wellness changed? In this module, we explore the "wellness backlash," and how companies will need to be more transparent, inclusive and honest when it comes to appealing to modern consumers' desire to be their best selves.
Workshop Questions:
1. How can you support consumers in being their best selves while meeting a need for affordable solutions?
2. What are some specific changes you'd need to make to ensure that your offering is inclusive?
