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FuturistU > Marketing > Marketing in Times of Chaos > Module 2 / 4

Marketing in Times of Chaos: Co-Branded Creation

Instructor: Gil Haddi
Brand Engagement
Download the Brand Engagement Trend Report
In times of chaos, the one tried and true marketing tactic that always prevails is Lean Innovation. In this module, we uncover the basics of applying Lean Innovation to your own marketing efforts while also taking a look at the latest emerging trends in content creation.

Then we take a look at connection as a powerful currency to engage with consumers and we reveal a fool-proof content formula that when used consistently, will help create brand love and trust.
Related Trend Report: Brand Engagement
Workshop Questions:
1. How are you building trust through your brand content?
2. What is one way you can be more relatable to your consumers?
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Featured Insights

Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledHug-Activated Marketing Machines
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It... MORE
play_circle_filledIllusory Fry Billboards
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... MORE
play_circle_filledFood Truck Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
McDonald’s Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH)... MORE
play_circle_filledRecord-Breaking AR Mirrors
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR... MORE
play_circle_filledDeserted Island Billboards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... MORE
Decentralized Affiliate
New ecommerce apps enable everyday consumers to earn commissions
Trend - Tech companies are revolutionizing affiliate marketing by launching new shopping apps that break down traditional barriers. Platforms like Locker are leading the charge by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.
Workshop Question - How can your brand empower everyday consumers to share genuine product recommendations?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimate Campaign
Brands recruit influencers and creators to share authentic stories
Trend - As brands pivot to more authentic representations of their customers, they're recruiting influencers and creators for campaigns that feel more intimate. Showcasing creators' personal stories through these campaigns creates deeper connections with customers--Gen Z in-particular.
Workshop Question - In what areas could your brand create more intimate connections with its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Novice
Artificial intelligence becomes more prevalent alongside services teaching the basics
Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.
Workshop Question - How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Editor
Companies are releasing AI-powered editing tools for multimedia content creation
Trend - Businesses are releasing artificial intelligence (AI) editing tools to enhance and optimize various aspects of digital content. These tools are designed to help users improve a project's quality, aesthetics, and overall effectiveness by expediting repetitive or complicated tasks.
Workshop Question - How can your brand use artificial intelligence to refine its product/service?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Journal
New services are using AI to offer advice on individual's daily lives
Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.
Workshop Question - How could your brand incorporate generative AI technology to offer more personalization in services or products for customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Movie
Startups are launching generative AI tools to generate full videos from text prompts
Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create and edit videos to the users' liking, which is excellent for creative expression and advertising alike.
Workshop Question - How can your brand incorporate generative AI tools to quickly create personalized videos for customers or advertising campaigns?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends