The Convergence Megatrends
Instructor: Armida Ascano
Download the Virtual & Augmented Technology Trend Report
Convergence is a Pattern of Opportunity based on hybrid business ideas. It's all about associative thinking, and what happens when seemingly unrelated areas combine forces.The Megatrends within this module include Hybridization, Co-Creation, and Multisensation. In terms of consumer desire, it all boils down to a need for something new and interesting. How could you experiment with adjacent industries to offer something truly unique?
Workshop Questions:
1. How could you reconfigure your product to delight the senses?
2. How could you more deeply involve consumers in your offering?
3. What's one outside industry you'd like to tap for inspiration?
