New Leisure Rules Through Experience
Instructor: Courtney Scharf
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Experience has been a defining aspect of modern entertainment and leisure, leading to big changes in spending priorities, especially among younger demographics. In this module, Courtney highlights the many ways in which experience has remained a driving
factor in entertertainment, and how both high-intensity and low-intensity experiences have played a crucial role in keeeping
consumers entertained.
Workshop Questions:
1. Is your customer most in search of an exciting or relaxing sense of escape? How could you meet that need in a what that is safe?
2. If you were to create an escape-focused experience or offering, what would make your experience different from what's already out there?
