The Modern Foodie and Experience
Instructor: Blaine Aberdeen
Download the Virtual & Augmented Technology Trend Report
As consumer desires shift with the experience economy, food and restaurant industries are evolving to become more immersive. Restaurants are adding multisensory elements into their spaces to educate and entertain their consumers through their dining experiences.In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Experience Megatrend and look at how consumers' purchasing patterns have shifted from buying “things” to spending on experiences. We will explore case studies of how brands are turning dining into an experience where their consumer can learn and engage with their food, whether through the use of technology or through total immersion.
Workshop Questions:
1. How could your brand create a shared experience for your customers?
2. What is one part of your product or service your customers are interested in learning about? How can you creatively inform them?
