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FuturistU > Innovation & Change > Adaptive Innovation > Module 3 / 5

Method

Instructor: Jeremy Gutsche
The methodology of Adaptive Innovation is the focus of this module. In order to effectively innovate and come up with ideas, you need to methodical, scientific and consistent approach. This module introduces a very specific framework to do so, which includes 5 key steps.

The first step looks at identifying a clear a customer need. The second looks at tactics to become better at brainstorming through 5 key tactics. The third is all about filtering the best ideas. The fourth step looks at rapid prototyping as a way to measure the possbility of your ideas. The final step focuses on testing and optimizing your idea. Jeremy wraps up this module with some additional tactics to ensure you get the most out of your next brainstorming session.
Workshop Question:
Which tactics will you test out in your next brainstorming session?
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Insights by Trend Hunter AI

Retail Lounge
Retailers are launching experiential events to enhance connections to consumers
Trend - Retailers in various industries, such as department stores, luxury brands, and more, are launching in-store lounges and experiential events. These events are designed to enhance the comfort of shoppers while deepening the connection between the shoppers and the brand.
Workshop Question - How can we create experiential in-store events that enhance consumer engagement and strengthen their connection to our brand?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Mail
AI tools for personal and professional email writing enhance clarity
Trend - Generative AI is being used to create email-writing tools for both personal and professional use. While previous AI email generators focused on cold reachouts en masse, these tools are designed for smaller-scale use with a more personalized touch, as the tools learn the writers' styles.
Workshop Question - How can we leverage AI to enhance personalization and efficiency in both internal and external communications?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Video Takeaway
New AI tools that transcribe and summarize videos are gaining popularity
Trend - Companies are launching artificial intelligence (AI)-powered tools that listen to and summarize videos for the user.These AIs transcribe the audio from the entire video, and focus on summarizing the transcription into its key takeaways. These tools are designed to save time and effort for users.
Workshop Question - How could your brand ensure its products or services are not overly time-consuming or convoluted?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Mock-Up
Generative AI images are helping brands and people determine product plans
Trend - Businesses are using generative artificial intelligence in the early stages of prototyping--using AI imagery to finalize design plans and/or gauge consumer interest in them. Using AI in this way allows brands to test with fewer limitations while reducing QA and/or prototyping costs.
Workshop Question - How could your brand use generative AI to test products and/or gauge customer interest?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Support
Businesses are incorporating AI chatbots for instant customer service at scale
Trend - Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset, and can deliver instant answers to any related question to any number of customers at a time. This scalability saves money for the business and time for the consumer.
Workshop Question - How can your brand utilize trained AI chatbots to improve the online shopping experience, or post-sale support experience, for customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Communicative Delivery
Customer service is made easier with communicative delivery platforms
Trend - B2B delivery platforms are prioritizing communication to enhance the delivery process for businesses and their customers. This approach ensures frequent updates and quick responses using both automation and reps--balancing efficiency with a more "human" approach to customer service.
Workshop Question - In what areas could your brand improve its customer service experience to build trust and brand loyalty?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Workflow
Personalized prioritization apps enable more inclusive and effective work styles
Trend - Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Workshop Question - How can your organization maximize output without dictating how and when work is completed?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Metaverse
Sports brands are launching web3 experiences for community engagement
Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.
Workshop Question - How could your industry make its customers feel more involved?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
WAGMI United, a new brand dedicated to bringing Web3’s most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will... MORE
Olympic Metaverse Partnerhips
Olympic Metaverse Partnerhips
Roblox Announced a Partnership with Team USA and the Paralympics
Roblox has announced a partnership with Team USA and the Paralympic Games to create an immersive experience for users. This collaboration introduces “The Team USA Ultimate Obby,” a virtual... MORE
Football Metaverse Hubs
Football Metaverse Hubs
The FCFL is Entering the Metaverse with Four NFT-Tied Fan-Controlled Teams
The Fan-Controlled Football League (FCFL) announced it is making its FCFL metaverse debut with four new NFT-tied teams. Two of these new teams will be controlled by the Bored Ape Yacht Club and the... MORE
Athlete-Led Web3 Sports Platforms
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
LootMogul is a new sports metaverse platform that is aimed at offering a unique experience for sports fans and influencers. Virtual real estate, training academies, blockchain games, and meta shops... MORE
play_circle_filledSports-Inspired Pop-Up Shop Metaverses
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
MeetKai stuns consumers at CES with its pop-up shop metaverse, inspired by its official partnership with THINK450, the innovation engine of the National Basketball Players Association (NBPA). The... MORE