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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
View Innovation Webinars

Featured Insights

Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Fitness Studios
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... MORE
Gym-Specific VR Fitness Plans
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... MORE
Nightclub-Style Boxing Gyms
Nightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins&#... MORE
Facial Exercise Gyms
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... MORE
Mind-Training Running Tracks
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The ‘ASICS Blackout Track’ is a... MORE
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Moon Cycle-Themed Subscription Boxes
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
The Moonbox is a monthly subscription box that is designed with a focus on one’s self-care and self-love at the forefront. It is curated to be aligned with the lunar cycle and arrives at... MORE
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
The popularity of astrology signs has not gone unnoticed in the marketing world, and luxury car brand, Jaguar, recently partnered with creative agency Spark44 to leverage this ancient pseudo-science... MORE
Astrology-Themed Beauty Palettes
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
Mercury retrograde is generally associated with negative events, but Huda Beauty’s new Mercury Retrograde Palette is anything but unwanted. Huda Beauty’s new Mercury Retrograde Palette... MORE
Zodiac-Tracking Fitness Wearables
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
Fitness tracking technology has become somewhat commonplace for many consumers, so the new ‘Moontrak’ wearable is positioned as a piece of equipment that will upgrade the experience for... MORE
Astrology-Themed Bars
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs. The astrology-themed bar boasts permanent cocktails like Mercury in... MORE
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE
K-Pop Acne Treatments
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... MORE

Insights by Trend Hunter AI

Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Yogurt Jars
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Danone Argentina has introduced new yogurt jars for its La Serenísima Original brand, designed to emphasize the product’s natural and premium qualities. The jars are made from polyethylene... MORE
Reformed Yogurt Packagings
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Nomadic, in collaboration with Greiner Packaging, has introduced a new packaging format for its Protein+ Granola yoghurt range. This new design is an “upside-down” version of the existing Yogurt &... MORE
Revamped Gut Health Yogurts
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
This Activia rebranding has been announced by Danone in the UK as part of the brand’s initiative to keep the product relevant with today’s consumer and also draw in those who are new to... MORE
Sustainably Packaged Greek Yogurts
Sustainably Packaged Greek Yogurts
Nounós Creamery Probiotic Strained Yogurt Comes in Two Options
Nounós Creamery Probiotic Strained Yogurt is a premium range of nutrient-dense dairy products perfect for consumers to incorporate into their nutrition-focused lifestyle. The yogurt comes in... MORE
Climate-Awareness Yogurt Labels
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
Oatly takes a transparent marketing approach with new climate footprint labels that are seen printed on its Oatgurt cup packaging. Consumers will be able to know their nutritional values and how... MORE
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Targeted Gen Alpha Skincare
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Hi!papa is a personal care company that supports school-age kids in China with targeted formulations for sun protection, daily cleansing and more. “Hi!papa is committed to providing school-... MORE
Inclusive Fragrance Campaigns
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Sol de Janeiro is a beauty brand that celebrates the Brazilian spirit and culture through its body care, fragrance, and hair care products. In 2023, the brand launched its first global campaign,... MORE
Gen Alpha Bodycare Brands
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Allkinds is a bath, body and selfcare brand for kids and teens that launched in the US in 2023. The brand, which originated in Australia, aims to teach young consumers to care about their selfcare... MORE
Gen Alpha Fragrance Rollerballs
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
The ‘Cloud Mine Fragrance Rollerball’ is a fruity and floral scent created by Petite N’ Pretty, a beauty brand for kids and teens. The product is designed to capture the sweet... MORE
Luxury Infancy
Luxury skincare brands are entering the baby skincare space with organic products
Trend - Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.
Workshop Question - How could your brand leverage the growing demand for premium products and services in the baby care space?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Premium Baby Care Brands
Premium Baby Care Brands
'Baby Forest' is a Luxury Baby Care Brand Based in Delhi, India
If you are looking for a gentle and effective moisturizer for your baby’s delicate skin, you might want to check out the Moh Malai Baby Body Lotion from Baby Forest. This product is made with... MORE
Formulized Infant Cleansing Foams
Formulized Infant Cleansing Foams
Dior Released a Luxury Cleansing Foam for its Dior Baby Lineup
Dior released the ‘Baby Dior la Mousse Très Fondante’ cleansing foam specifically designed to uplift the bathing experience for babies and their parents. This cleansing foam is... MORE
Organic Luxury Skincare Lines
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Harry & Rose updated its luxury baby skincare line of products. The products in this lineup are organic, pure, and natural. The collection currently includes eight products designed to provide... MORE
Designer Baby Skincare Selections
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Harrods is a famous department store in London that sells luxury baby skincare products curated in its Designer Baby Skincare selection. These products are designed to care for the skin of newborns... MORE
Ergonomic Ritual
Brands are redesigning products around comfortable consumption routines
Trend - Brands are redesigning the packaging and pack-ins of consumables, such as food and beauty products, to be quicker and easier to use. The redesigns include adding handles or resealable lids, based on how consumers interact with the products. This reduces friction during the consumption ritual.
Workshop Question - How could your brand ensure its products or services are as frictionless to use as possible?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Conscious Beauty Packaging
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Albéa Group has positioned itself as a prominent player in the eco-conscious beauty packaging industry and the brand’s three flagship products certainly demonstrate its innovative... MORE
Ergonomic Instant Noodle Forks
Ergonomic Instant Noodle Forks
Nendo x Nissin The Fork Supports Easy Eating of Instant Noodles
Enjoying a cup of instant noodles can mean awkwardly trying to maneuver traditional utensils into the packaging to obtain bites, which is something the Nendo x Nissin The Fork is here to change.... MORE
Refillable Upcycled Deodorants
Refillable Upcycled Deodorants
Elanur Aslan Designs the Sustainable Refresh Deodorant
Elanur Aslan designs the Refresh deodorant with a sustainable mindset. It is a refillable personal care product that brings sustainability to new possibilities. The waste plastics are used to create... MORE
Biodegradable Bubblegum Packages
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Milliways, the plastic-free, plant-based chewing gum brand, has unveiled a new packaging design and an updated recipe. The pocket-friendly design draws inspiration from a similar pack developed for... MORE
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recruitment Metaverse Shops
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
IKEA on Roblox introduced the Careers Done Different collaboration to reach a new generation interested in virtual gaming and real-world employment opportunities. This virtual IKEA store is styled... MORE
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filledDigital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Physical Metaverse Merchandise Stores
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Roblox has announced a strategic partnership with Shopify to enable the sale of physical goods directly within its platform. This integration allows developers, creators, and brands to sell real-... MORE
Circular Pivot
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Workshop Question - How could your brand better evolve with the needs of the modern consumer?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Refill Grocery Stores
Sustainable Refill Grocery Stores
Asda Introduced a Refill Store With Loose Format Products
Asda’s new refill store is located in Scotland. Featuring an extensive range of loose format products, the store allows customers to fill their containers in an active effort to reduce plastic... MORE
In-Store Supermarket Refills
In-Store Supermarket Refills
Loop and Tesco Launched a Refillable Cosmetics Initiative
Loop and Tesco rolled out a large in-store refillable scheme for beauty products and cosmetics. The new service launched in 10 of Tesco’s UK stores in support of a sustainable lifestyle... MORE
Refillable Beauty Launches
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
The Body Shop US is taking action against the global plastics crisis with the launch of its “refill revolution” for makeup products. The new collection includes Peptalk Lipstick in a refillable... MORE
Eco-Conscious Skincare Brands
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Kiehl’s is a skincare brand that has been committed to the health of skin and the wellbeing of the world since 1851, which it is now showing with its Mission Renewal initiative. Mission Renewal is... MORE
Product Refill Vending Machines
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
Nestlé and QYOS by Algramo have collaborated on a new refillable vending machines trial that’s taking place at two retailers in Indonesia as a way to combat against disposable packaging. The... MORE
K-pop NFT
K-pop groups are launching branded NFTs and digital experiences for fans
Trend - Within the K-pop industry, NFTs and metaverse activations are being utilized to offer unique digital items such as merchandise, photocards, and audio files. With K-pop NFTs, holders can possess exclusive ownership of digital items of their favorite idol, which can be traded or kept as a collectible.
Workshop Question - How can your brand utilize digital assets to increase consumer engagement?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop NFT Collections
K-Pop NFT Collections
Blake Kathryn and aespa Collaborate to Launch an Exclusive NFT Collection
Crypto company aespa has teamed up with K-Pop star Blake Kathryn to launch an exclusive NFT collection on Sotheby’s Metaverse. The new partnership was facilitated by NFT entertainment company... MORE
K-Pop Whisky Metaverses
K-Pop Whisky Metaverses
Chivas' Regal Planet Invites Adults Into an Immersive Experience
Chivas is venturing into the metaverse for the first time with a Regal Planet experience for adults in China, Taiwan, Korea, Singapore and Malaysia. In the virtual world, attendees will get to see K-... MORE
Kpop-Backed NFT Collectibles
Kpop-Backed NFT Collectibles
MOMENTICA Launches a NFT Collection of Kpop Group SEVENTEEN
MOMENTICA has launched a new NFT collection for K-pop boy group SEVENTEEN. The collection, named the ‘DREAM’ Digital Collectibles, allows fans to purchase a ‘Special Video Pack’ that... MORE
Fan-Curated NFT Albums
Fan-Curated NFT Albums
Kpop Girl Group tripleS Utilizes NFTs to Create a Fan-Curated Album
Kpop girl group TripleS debuted their most recent album using an NFT governance process to curate the title track from excited fans. Fans were allowed to vote at the event using COMO, a currency... MORE
Customized Kpop NFTs
Customized Kpop NFTs
Naver and LINE NEXT Launch an NFT Platform Called NOW.Drops for Kpop Fans
South Korean internet corporation Naver Corp. has collaborated with LINE NEXT to launch NOW.Drops. NOW.Drops is a platform dedicated to offering customized minted NFTs of South Korean artists... MORE
Sports Metaverse
Sports brands are launching web3 experiences for community engagement
Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.
Workshop Question - How could your industry make its customers feel more involved?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
WAGMI United, a new brand dedicated to bringing Web3’s most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will... MORE
Olympic Metaverse Partnerhips
Olympic Metaverse Partnerhips
Roblox Announced a Partnership with Team USA and the Paralympics
Roblox has announced a partnership with Team USA and the Paralympic Games to create an immersive experience for users. This collaboration introduces “The Team USA Ultimate Obby,” a virtual... MORE
Football Metaverse Hubs
Football Metaverse Hubs
The FCFL is Entering the Metaverse with Four NFT-Tied Fan-Controlled Teams
The Fan-Controlled Football League (FCFL) announced it is making its FCFL metaverse debut with four new NFT-tied teams. Two of these new teams will be controlled by the Bored Ape Yacht Club and the... MORE
Athlete-Led Web3 Sports Platforms
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
LootMogul is a new sports metaverse platform that is aimed at offering a unique experience for sports fans and influencers. Virtual real estate, training academies, blockchain games, and meta shops... MORE
play_circle_filledSports-Inspired Pop-Up Shop Metaverses
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
MeetKai stuns consumers at CES with its pop-up shop metaverse, inspired by its official partnership with THINK450, the innovation engine of the National Basketball Players Association (NBPA). The... MORE