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FuturistU > Culture > Work Culture > Module 2 / 5

Evolution

Instructor: Jaime Neely
Startup Innovations
Download the Startup Innovations Trend Report
In this module, we introduce the first 'E' of Trend Hunter's framework on Modern Work Culture: Evolution. The workplace today looks nothing like it did two, five, ten or twenty years ago. From the devices and technology we're using in-office to the roles companies are hiring for and the people filling them, the landscape of today's workplace is almost unrecognizable.

This module dives into key changes including the new generation of employees now entering the workforce. We'll review the effects of artificial intelligence and what that means for hiring, training and the gig economy, which is becoming more and more popular as a solution for tackling the challenges so many companies face. Access to data is also playing a key role for many companies today, but what does that mean for your team specifically? Throughout this module, you'll gain a stronger understanding of the external forces shaping the internal success of organizations all over the globe.
Related Trend Report: Startup Innovations
Workshop Questions:
1. How is your team embracing technology?
2. What needs to change within your organization to better accommodate a multi-generation workforce?
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Featured Insights

Accelerated Outsourcing
Employee outsourcing is prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers.
Workshop Question - In what area could your brand use the help of outsourced employees?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI Application
AI tools that prepare applicants for professional interviews are on the rise
Trend - Companies are creating suites of AI-powered tools designed to improve the experience of job searching and interviewing. These tools range from resume generators and optimizers to mock interviews or interview feedback platforms. These brands aim to provide a leg-up in a competitive job market.
Workshop Question - How is your brand ensuring that its use of artificial intelligence tools does not create undesirable side effects?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Recruitment
Artificial intelligence is used to help hiring managers identify top candidates
Trend - Companies are increasingly utilizing artificial intelligence in the hiring process to streamline various aspects of recruitment. This can include everything from automating resume screening to identifying top candidates, allowing HR teams to focus on other relevant aspects of recruitment.
Workshop Question - How can AI streamline various aspects of your company's operations?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Improvement
Home repairs and projects are made easier with specialized AI assistants
Trend - Platforms and chatbots are using artificial intelligence to help users plan home improvement projects that encompass everything from interior design to repairs. These virtual assistants make suggestions based on the home/area's layout, users' individual design preferences and cost.
Workshop Question - How could your brand use AI to enhance its product experience?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Advertisement
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends