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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 2 / 4

The 18 Megatrends & Crisis

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
In this module, Armida will speak specifically to which Megatrends are most relevant in the first phase of the Crisis, Chaos and Recharting framework: the Crisis era. The Crisis Megatrends speak directly to the mass consumer mindset typically seen when the world is faced with an unprecedented challenge.
Related Trend Report: Wellness
Workshop Questions:
1. What will your customers say about how your brand reacted to COVID?
2. How can you make one aspect of your customer's life easier during times of volatility?
3. What's a way you could use nostalgia to provide a sense of calm?
4. How can you help employees grow their skills while working from home?
5. How are you bringing people together?
Jeremy Gutsche Keynote Speaker

Featured Insights

Farm Aesthetic
Consumers opt for the "cottagecore" lifestyle in an effort to dive into escapism
Trend - The "cottagecore" aesthetic has become increasingly popular among consumers. This demographic is opting to don simplified clothing like sun hats, draped muslin dresses, and peasant-inspired dresses. The cottagecore community is flourishing on social media with various influencers leading the subculture.
Workshop Question - How can your products or services reach consumers in search of escapism?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Micro Luxury
Consumers are investing in affordable luxury products as a cost-benefit analysis
Trend - Luxury home furnishing brands are releasing more affordable product lines to appeal to a wider range of consumers. These products blend the aesthetics and build quality of luxury brands with more affordable materials to offer products with few compromises, thus appealing to younger consumers.
Workshop Question - How could your brand ensure its products and services are long-lasting and reliable for consumers on a budget?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automotive Decor
Furniture collections are launching with designs inspired by luxury automotives
Trend - Designer furniture brands, sometimes in collaboration with automotive brands, are launching furniture collections inspired by popular luxury vehicles. These furniture collections are designed to blend the quality of luxury furniture with the familiarity of vehicle design notes for car fans.
Workshop Question - How can we incorporate elements from consumer hobbies or lifestyles to set our products aside from competitors and resonate emotionally with consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sober Subscription
Brands launch curated subscription services with mocktails & non-alcoholic wine
Trend - Mocktail and sober beverage subscriptions are gaining popularity as more consumers seek alternatives to traditional alcoholic drinks. These subscription services offer curated selections of non-alcoholic beverages, from sophisticated mocktails to wellness-focused drinks, delivered directly to consumers' doors.
Workshop Question - How can your brand develop new offerings that cater to the growing trend of health-conscious consumers seeking sophisticated alternatives to traditional products?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cotton Activewear
Activewear brands are launching organic cotton apparel
Trend - Increasingly, brands are introducing cotton-based sports apparel, aligning with consumer preferences for natural, sustainable, and safer clothing options. This shift to cotton activewear responds to an increased consumer demand for alternatives to synthetic fabrics.
Workshop Question - How can your brand address consumer concerns about sustainability and health in its product development?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Palm Beach Chic
Palm Beach Chic Emerges as the Newest Anti-Quiet Luxury Aesthetic
Trend - The Palm Beach style outfit embodies the quintessential blend of vibrant luxury and relaxed sophistication. Rooted in the playful yet plush aesthetics of Florida's upscale resort life, this fashion trend is marked by its bold colors, lush prints, and an emphasis on leisure and comfort.
Workshop Question - How can your brand cater to the emerging maximalist aesthetic? In what ways can you appeal to consumers desiring statement pieces?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Legacy Branding
Celebrities establish legacy brands in the fashion industry
Trend - Following the footsteps of a select few, more celebrities are using their popularity to establish fashion houses as their legacy brands. This route allows celebrities and influencers ownership over their image--and the opportunity to establish themselves outside of rapidly-changing modern trends.
Workshop Question - How is your brand aligning with rapidly evolving trends while prioritizing longevity?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Themed BBQ
BBQ meal kits with specific cuisines or themes help reduce planning when grilling
Trend - BBQ-themed gatherings are now being made easier with meal kits that feature specific cuisines or themes. These kits require less planning--allowing hosts to reduce time spent prepping while offering diverse and higher quality options for guests.
Workshop Question - How could your brand balance convenience with quality?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends