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FuturistU > Innovation & Change > Infectious Messaging > Module 1 / 4

Intro to Infectious Messaging

Instructor: Jeremy Gutsche
We live in a world cluttered with chaos. If you want your innovative idea to break through all the noise, you need a well-packaged story. Fortunately, Trend Hunter has spent a lot of time studying this in our quest to attract billions of views to the website.

This course will teachyou how to do the same. By cultivating infection, your ideas will resonate, helping you leapfrog ahead of the competition.
View Innovation Webinars

Insights by Trend Hunter AI

ADHD Planner
Specialized planning tools emerge to support individuals with ADHD manage daily tasks
Trend - The rising awareness and diagnosis of ADHD has led to increased demand for specialized organizational tools. These planners incorporate features specifically designed for neurodivergent thinking patterns, including unique time management systems, visual cues, and simplified task tracking methods.
Workshop Question - How can we create tools that cater to the unique needs of neurodivergent individuals in everyday tasks?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decorative Fridge
Influencers are decorating the inside of their fridges for 'Fridgescaping'
Trend - Decorating the inside of one's fridge is a trend called 'Fridgescaping' that is gaining popularity on social media platforms. Fridgescaping involves neatly sorting all fridge contents while adding decor in empty spaces, such as photos or fake plants.
Workshop Question - How could your brand adjust its products or services to meet a certain demographic based on social media trends?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Mail
AI tools for personal and professional email writing enhance clarity
Trend - Generative AI is being used to create email-writing tools for both personal and professional use. While previous AI email generators focused on cold reachouts en masse, these tools are designed for smaller-scale use with a more personalized touch, as the tools learn the writers' styles.
Workshop Question - How can we leverage AI to enhance personalization and efficiency in both internal and external communications?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Skincare
Skincare brands are now prioritizing multi-use and all-in-one formulations
Trend - Brands are launching products influenced by the "skinimalism" trend, which advocates that a few well-formulated products can be more beneficial than numerous ones with redundant or unnecessary functions. This approach claims to promote radiant skin by preventing skin irritation and product overload.
Workshop Question - How can your brand streamline a specific aspect of its target consumer's experience?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Video Takeaway
New AI tools that transcribe and summarize videos are gaining popularity
Trend - Companies are launching artificial intelligence (AI)-powered tools that listen to and summarize videos for the user.These AIs transcribe the audio from the entire video, and focus on summarizing the transcription into its key takeaways. These tools are designed to save time and effort for users.
Workshop Question - How could your brand ensure its products or services are not overly time-consuming or convoluted?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Schedule
Scheduling tools with artificial intelligence are used to enhance productivity
Trend - Companies are launching artificial intelligence (AI)-powered scheduling tools designed to enhance productivity. These tools grant the AI direct access to your calendar, schedule, and required tasks, simplifying scheduling time with others while enabling the AI to generate an optimized day plan.
Workshop Question - How can your brand utilize artificial intelligence to enhance productivity and simplify workflows for both remote and on-site employees?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Party
Nightlife and events are enhanced through artificial intelligence
Trend - As Generative AI continues to grow in popularity and accessibility, its influence extends to the leisure and nightlife space. These services are dedicated to streamlining everything from larger-scale event planning to at-home entertainment. This emerging application of Generative AI is relevant to many industries, including events, bev-alc, and more.
Workshop Question - How can AI be leveraged to enhance and streamline the leisure and nightlife experience for customers in various industries?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends