How to Win Brand Love Through Addiction
Instructor: Hayley McGlone
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The final module dives into addiction through the lens of Gamification. In this module, we see how brands are leveraging game dynamics to create a need to engage experience through social media platforms and how they build rewards programs.Nearly 3x as many brands are looking to add elements of gamification for their customers to experience, which is reflective of the fact that 75% of consumers prefer brands that offer rewards. Tapping into brand addiction keeps consumers coming back time and time again.
Workshop Question:
How could your brand leverage gamification to create brand addiction?
